Case Studies

Real builds, real constraints—interactive experiences engineered to run flawlessly on site.

Featured Story

A deep dive into one of our most ambitious builds.

ACC Men's Tournament Fan Experiences | PivotXP

1,308

Photos Captured

Featured Story

ACC Men's Tournament Fan Experiences

At the 2026 T. Rowe Price ACC Men's Basketball Tournament, PivotXP partnered with Etzel to deliver a series of fan-facing activations designed to capture the energy of March Madness and translate it into memorable, shareable experiences.

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Browse our recent builds across industries and formats.

Seamless by Design: Wheels Up at the Masters | PivotXP

1,000+

Guest Interactions

Seamless by Design: Wheels Up at the Masters

During one of golf's most exclusive weeks, Wheels Up hosted a private clubhouse experience just steps from Augusta National. PivotXP delivered a fully integrated RFID access and guest intelligence system — operating quietly in the background while enabling a seamless, high-touch hospitality experience.

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Neon Nights: Chevrolet Photo Experience at the New York Auto Show | PivotXP

3,639

Magnets Made

Neon Nights: Chevrolet Photo Experience at the New York Auto Show

At the New York Auto Show, PivotXP partnered with Jack Morton and Chevrolet to create a photo experience that blended vintage Americana with modern technology — giving guests a moment that felt both nostalgic and personalized.

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Game On: Bringing Bracket Energy to Every Shot | PivotXP

111

GIF Outputs

Game On: Bringing Bracket Energy to Every Shot

At the NCAA Division I Men's Basketball Tournament, PivotXP partnered with 160over90 and Invesco to deliver a fast-paced, interactive photo experience that blended gameplay with shareable content.

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Lighting Up the Tournament: Discover's LED Fan Experience | PivotXP

2,995

Total Outputs

Lighting Up the Tournament: Discover's LED Fan Experience

Across the 2026 Allstate Big Ten Women's Basketball Tournament in Indianapolis and the 2026 TIAA Big Ten Men's Basketball Tournament in Chicago, PivotXP partnered with rEvolution to deliver a high-energy, dual-experience activation for Discover. Blending immersive visuals with competitive gameplay, the activation gave fans multiple ways to show their team pride.

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Center Stage: ESPN Magazine Photo Experience at the SEC Women's Tournament | PivotXP

1,048

Covers Printed

Center Stage: ESPN Magazine Photo Experience at the SEC Women's Tournament

At the 2026 SEC Women's Basketball Tournament, PivotXP partnered with ESPN to deliver a high-impact photo experience in Greenville, SC that put fans directly on the cover. Building on the success of similar activations across March Madness, this installation brought bold visuals, fast throughput, and shareable content to one of the tournament's most energized environments.

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Connected by Design: Ally's Integrated Fan Experience at the ACC Women's Tournament | PivotXP

793

Gameplay Sessions

Connected by Design: Ally's Integrated Fan Experience at the ACC Women's Tournament

At the 2026 Ally ACC Women's Basketball Tournament, PivotXP partnered with Etzel to build a fully connected fan engagement system that unified multiple activations into one seamless experience. By combining registration, gameplay, and content capture into a single ecosystem, Ally transformed its footprint into a frictionless, data-driven journey for every guest.

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ACC Men's Tournament Fan Experiences | PivotXP

1,308

Photos Captured

ACC Men's Tournament Fan Experiences

At the 2026 T. Rowe Price ACC Men's Basketball Tournament, PivotXP partnered with Etzel to deliver a series of fan-facing activations designed to capture the energy of March Madness and translate it into memorable, shareable experiences.

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"US Mode" – UScellular Experience at Summerfest | PivotXP

648,112

Buttons Pressed

"US Mode" – UScellular Experience at Summerfest

Overview Working with rEvolution, a leading experiential marketing agency At Milwaukee's iconic Summerfest music festival, we launched a playful yet purposeful activation encouraging guests to unplug and be present. "US Mode" was a custom-built, gamified experience designed to promote healthier digital habits with a literal twist. Festivalgoers stepped up to a giant boombox-themed game station,...

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UFC X 2023 | PivotXP

5,592

Memories Captured

UFC X 2023

The Ask Create a series of captivating and unique activations for UFC fans during the UFC X event in Las Vegas, involving multiple brands over consecutive days. PivotXP was entrusted with the mission of designing each activation to stand out, leveraging both our comprehensive turn-key solutions and bespoke creations. Project Objective The primary objective was...

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Touch to See How Tough Is Tested: Polaris Interactive Display Experience | PivotXP

831,506

Seconds Watched

Touch to See How Tough Is Tested: Polaris Interactive Display Experience

Product Testing | Brand Storytelling Polaris is known for building machines that thrive in the harshest environments — from deep snow to dusty trails and everything in between. To bring that promise to life in a hands-on way, PivotXP created a custom touchscreen experience that allowed guests to explore exactly how tough is tested. The...

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Universal Studios : The Fall Guy : SXSW

342

Total Shares

Universal Studios : The Fall Guy : SXSW

Project Objective: The aim of the project was to enhance the 1.5 hour post-screening event of the movie by offering an immersive green screen experience. This initiative sought to engage guests by allowing them to capture themselves in a video as if they were part of a scene from the movie, thereby enriching their experience...

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Revved Up Connections: Coca-Cola's Selfie Station on the NASCAR Circuit | PivotXP

3,488

Left Turns Made

Revved Up Connections: Coca-Cola's Selfie Station on the NASCAR Circuit

Charlotte | Daytona | Phoenix At three of NASCAR's biggest race weekends, Coca-Cola brought fans closer to the action with a Selfie Station that blended interactive technology with race-day excitement. Across Charlotte, Daytona, and the Championship in Phoenix, guests got to capture and share their own winner's-circle moments powered by a seamless QR-based experience. The...

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Progressive Insurance : Custom Postcards | PivotXP

14,000+

Photos Taken (And Counting)

Progressive Insurance : Custom Postcards

Project Objective: The mission for Progressive Insurance was to provide their guests with a memorable experience. They aimed to do this through a series of engaging pop-up events where guests could have their photos taken. These photos would not only be shareable digitally but could also be sent across the globe as postcards to friends...

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Powering Game Day: USAA at the Army–Navy Football Game | PivotXP

956

Member Families Served

Powering Game Day: USAA at the Army–Navy Football Game

Baltimore, MD | Fan Engagement & Infrastructure At one of college football's most iconic rivalries, USAA created an immersive fan experience at the Army–Navy Football Game — and PivotXP helped power it across multiple locations. From competitive gamification to mission-critical connectivity, this activation delivered high-impact engagement supported by rock-solid internet infrastructure. The Exper

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Play to Win: Shaq-A-Licious XL Gummies Game Experience | PivotXP

431

Sneakers Won

Play to Win: Shaq-A-Licious XL Gummies Game Experience

Las Vegas, NV | Live Competition & Digital Engagement At ComplexCon, PivotXP helped bring competitive energy and bold branding to life for Shaq-A-Licious XL Gummies with a custom-built, real-time leaderboard experience that turned Pop-A-Shot into a crowd-pulling spectacle. The Experience Guests stepped up to test their shooting skills at Pop-A-Shot while PivotXP's custom leaderboard instantly...

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MLS All-Star: Coca-Cola Beats Cleats & Eats | PivotXP

355

Soccer Balls Juggled

MLS All-Star: Coca-Cola Beats Cleats & Eats

Overview In July 2024, Coca-Cola partnered with PivotXP at the MLS All-Star Fan Central to provide an exciting, high-tech experience for soccer fans. Using a cutting-edge robot camera, PivotXP captured fans in slow-motion, high-definition videos, giving them a red carpet-style moment like the stars at the Oscars. Set against a branded Coca-Cola and MLS backdrop,...

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Lights, Camera, Action: The Glam Cam at the Captain America: Brave New World Premiere | PivotXP

204

Shields Swung

Lights, Camera, Action: The Glam Cam at the Captain America: Brave New World Premiere

Los Angeles, CA | Red Carpet Experience When the stars came out for the Captain America: Brave New World premiere, PivotXP brought a show-stopping cinematic moment to the red carpet. The Glam Cam robot transformed the traditional photo op into a high-impact, studio-quality experience that stunned fans. The Experience As guests stepped onto the carpet,...

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JBL Partybox Live NYC: Array | PivotXP

1,750

Frames Captured

JBL Partybox Live NYC: Array

JBL hosted the highly anticipated event, JBL Partybox Live, in New York City to showcase their latest Partybox speaker. To enhance the guest experience, PivotXP was brought in to create an immersive, tech-driven activation. Guests had the opportunity to capture dynamic, Matrix-style photos using the PivotXP Array camera system set up with seven cameras. The...

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Lionsgate : IMAGINARY : Chauncey

2,855

Total Shares

Lionsgate : IMAGINARY : Chauncey

Jump Scare Camera

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Envsn Fest NYC: Foot Locker Headshot Kiosk | PivotXP

902

Beautiful Faces Captured

Envsn Fest NYC: Foot Locker Headshot Kiosk

Overview In August 2024, Foot Locker made a significant impact at the Envsn Fest in New York City, with a focus on capturing the creativity and energy of the event's attendees. PivotXP was brought in to create a unique activation, offering attendees professional headshots with instant sharing capabilities. The goal was to empower participants to...

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Dynamic Leaderboard for Chevrolet at CMA Fest 2024 | PivotXP

10,000

Boxes Loaded

Dynamic Leaderboard for Chevrolet at CMA Fest 2024

Overview In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the cargo capacity of their Equinox model through a unique and interactive timed competition. Participants raced against the clock while packing foam props into the trunk space of the Equinox, underscoring the vehicle's impressive cargo capacity. PivotXP created a...

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Disney : WISH | PivotXP

2,320

Videos Created

Disney : WISH

The Ask The goal was to create an engaging and widely shareable feature that would showcase an interactive room setup, complete with dynamic lighting that changed colors, at the premiere of the movie "WISH." Project Objective In collaboration with various partners who utilized our 360-degree video camera technology, we aimed to capture attendees from every...

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Chevy Pitch Against The Machine | PivotXP

963

Pitches Thrown

Chevy Pitch Against The Machine

Overview When global experiential agency Jack Morton needed a wow-worthy activation for Chevrolet, they turned to PivotXP to deliver something unforgettable. We created a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle—a legendary muscle car on full display and clocked at 96 mph. Using radar speed tracking,...

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Chevy at the 2025 All-Star Game Fan Fest | PivotXP

2,856

Outputs Created

Chevy at the 2025 All-Star Game Fan Fest

Overview At the 2025 MLB All-Star Game Fan Fest in Atlanta, Jack Morton partnered with PivotXP to design and deliver a five-day interactive brand experience for Chevrolet that connected baseball fans with Chevy's latest vehicles in exciting, shareable ways. From LED-lit showrooms to green screen activations and RFID-powered personalization, the experience brought together innovation, energy,...

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Can't Cheat Death: Final Destination Interactive Horror Experience | PivotXP

1,273

Times Cheated Death

Can't Cheat Death: Final Destination Interactive Horror Experience

Immersive Gaming | Mobile Tour Activation To celebrate the release of Final Destination: Bloodlines, PivotXP developed a spine-tingling interactive experience that challenged guests to do the impossible — Cheat Death. Built as a mobile tour experience, the activation traveled to multiple cities over the course of a month, delivering movie-themed competition and high-impact visuals to...

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Built for Competition: Chevy's Game-Day Challenge at the Army–Navy Football Game | PivotXP

1739

Footballs Thrown

Built for Competition: Chevy's Game-Day Challenge at the Army–Navy Football Game

Baltimore, MD | Large-Scale Gamification At the Army–Navy Football Game, Chevy raised the stakes with one of the most ambitious gamified fan experiences PivotXP has ever produced. Designed to channel competitive energy and team pride, this activation turned the fan zone into a full-scale football challenge. The Experience At the heart of the activation stood...

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"Battle at the Combine" – USAA at NFL Training Camps | PivotXP

2,000

Completed Drills

"Battle at the Combine" – USAA at NFL Training Camps

Overview Across eight official NFL Training Camps, The Agency 160/90 reach out to us regarding a project where USAA brought together active-duty military members for an unforgettable day of football, teamwork, and competition. The "Battle at the Combine" activation let service members step into the cleats of a pro athlete by running drills, scoring points,...

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Baird 100 Years Mosaic | PivotXP

5,040

Photo Squares Printed

Baird 100 Years Mosaic

The Ask To capture the unparalleled client-focused service and industry excellence that Baird employees have cultivated over the past 100 years…piece of cake! The Process Introducing the Mosaic! TagPrints' latest and greatest feature makes it possible to instantly print photos taken at the event and place them on a set background to create a cohesive...

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Universal Studios : Argylle | PivotXP

145

Videos Created

Universal Studios : Argylle

The Ask Develop a shareable video experience that showcases a rich, multi-dimensional setting, featuring actors and guests, following a screening of the movie "Argylle" in New York City. Project Objective Utilizing our advanced Array technology and a setup of 14 simultaneously triggered cameras, we crafted a captivating stop-motion video. This video uniquely highlighted attendees interacting...

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ABC : The Oscars | PivotXP

6,258

Total Shares

ABC : The Oscars

Project Objective: The objective was to design a captivating and highly shareable feature that would embody the essence of the Oscars at the Museum of Academy Arts in Los Angeles, during the days leading up to the event and at the official Oscars watch party. Implementation Strategy: In collaboration with various partners to deliver an...

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