Seamless by Design: Wheels Up at the Masters
1,000+
Guest Interactions
5 Days
Event Duration
Real-Time
Staff Alerts
During one of golf's most exclusive weeks, Wheels Up hosted a private clubhouse experience just steps from Augusta National. PivotXP delivered a fully integrated RFID access and guest intelligence system — operating quietly in the background while enabling a seamless, high-touch hospitality experience.
Client
Wheels Up
Location
Augusta, GA
Wheels Up
The Arrival Experience: RFID Credentials That Match the Moment
As guests arrived, they were issued custom fabric wristbands paired with bamboo RFID cards — blending premium materials with precise functionality. Each credential was quickly assigned through a custom-built interface connected directly to the event's registration list.
From that point forward, every entry into the clubhouse was handled with a simple scan — allowing guests to move freely throughout the day without interruption.
The experience was intentionally frictionless. No check-in lines, no repeated information entry — just smooth, controlled access that matched the tone of the environment.
RFID
Wristband + Card
Instant
Credential Assignment
Zero
Check-In Lines
PivotXP
Precision Access, Built for Flow
PivotXP developed a custom access control system that tracked when and how often guests entered the space across all five days of the event. With well over 1,000 interactions recorded, the system provided accurate, real-time visibility into guest movement while maintaining a completely unobtrusive presence.
As guests scanned in, automated text alerts were sent to designated staff members, notifying them of key arrivals. This allowed hosts to greet VIPs at the right moment and deliver a level of attentiveness that felt effortless — but was powered by real-time data.
A custom analytics dashboard tracked daily totals and visualized activity across the full event timeline, giving the team immediate insight into peak times and usage patterns.
1,000+
Guest Interactions
5 Days
Live Tracking
Real-Time
VIP Alerts
Wheels Up
Invisible Technology, Elevated Experience
While guests experienced nothing more than a seamless arrival and effortless movement through a beautifully designed private clubhouse, the system working behind the scenes ensured every interaction was tracked, every arrival was known, and every detail was accounted for.
The space itself — outfitted with lounge seating, a concierge desk, and branded displays — set the tone for a week defined by exclusivity. The technology simply kept pace.
For Wheels Up, the result was a hospitality experience that felt refined, controlled, and completely in sync with the expectations of Masters week.
Private
Clubhouse Access
Custom
Analytics Dashboard
Masters
Week Delivery
Gallery
See It in Action
6 photos
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