Spin to Win: Continental Tire x ECNL Sweepstakes Microsite

Demo, not a live event

The Continental Tire x ECNL Spin to Win sweepstakes ran from June 16 through July 16, 2026. It is over. The original microsite enforces its entry window to the second, so it no longer accepts spins or entries, and the grand-prize drawing is done. To see the experience, play the demo replica at pivotxp.com/continental-spin-to-win-demo: it is built from the campaign's own design layers, runs entirely in your browser, and submits nothing.

The Ask

Continental Tire wanted a digital promotion that could be pushed by email and social to Elite Clubs National League families nationwide, with instant prizes to make it fun and a grand-prize trip to the MLS All-Star Game to make it worth entering. It had to be on brand, hold up under an email blast, and stand up to people trying to cheat, because the grand prize was valuable.

The Player Experience

About sixty seconds, start to finish. A welcome screen laid out the eligibility basics, no purchase necessary, 18 and older, void states, and the entry window, and required an affirmative tap on the Official Rules before play. A quick human check confirmed a real person was at the screen. Then the player tapped a Continental Tire wheel, watched it spin with real physics, and saw a result: winners got a celebration and exactly what they won; everyone else got a nudge into the grand-prize drawing so nobody left empty-handed. Name, email, and mailing address for prize shipping came last, with an optional marketing opt-in that clearly stated it did not affect odds.

How the Prizes Were Protected

• The server decides, not the wheel. Every outcome was determined securely before the animation started; the wheel only displayed it.
• Prizes could not run out early. Rare prizes unlocked at scheduled points across the 30 days and scarves released a few per day, so winning everything on day one was mathematically impossible.
• Abandoned wins returned to the pool. A winner who did not complete the form within 15 minutes released that prize for the next player.

Eight Layers of Security

• Human verification on every spin; automated programs rejected
• Requests accepted only from the campaign site itself
• A hidden form field that only bots fill in, caught silently
• One entry per person, duplicate emails rejected
• Rate limits per device: 15 spins and 5 entries per hour
• Single-use winning tickets with one-time claim codes
• Entrant data locked away from the public internet
• Entry window enforced by the system to the second, matching the Official Rules

Each layer was tested by attacking the system the way a bad actor would: forged requests, reused tickets, fake locations, bot submissions, and confirming every one was blocked.

Legal Compliance, Enforced by the System

The counsel-reviewed Official Rules were published word for word and linked everywhere. Players had to agree before playing. Residents of void states were blocked at the address they provided. One entry per person, the bot prohibition, and the entry deadlines were enforced in code, not just stated in the rules.

Built for an Email Blast

The page was delivered by a global content network, so visitor volume was effectively unlimited. The prize system comfortably handled more than 25,000 players per hour with headroom set at 50,000 spins per hour, and database capacity could be raised for launch week with one click and no downtime. If anything ever hit a limit, players saw a polite try-again message: no lost entries, no wrong prizes.

Campaign Management Without a Developer

• Real-time stats: spins, entries, and prizes won, updated live
• Adjust on the fly: change prize odds or quantities, or pause a prize mid-campaign, effective on the next spin
• Edit the campaign window if plans change
• Full entrant list with addresses and opt-in status, one-click CSV export for fulfillment
• One-button grand-prize drawing with a redraw option if a winner is disqualified
• A one-click go-live reset that wipes test data before launch

What This Shows

A sweepstakes is easy to make look good and hard to make hold up. This one shipped with the mechanics counsel needs, the pacing a 30-day prize pool needs, and the controls a marketing team needs after the developers have moved on. The same build runs any spin-to-win, instant-win, or entry microsite we ship.