Powering Game Day: USAA at the Army–Navy Football Game

Fan EngagementGamificationLeaderboardsStarlinkPhoto KiosksCollege Football

956

Member Families Served

Activation Zones

Starlink

Powered Footprint

Baltimore, MD | Fan Engagement & Infrastructure At one of college football's most iconic rivalries, USAA created an immersive fan experience at the Army–Navy Football Game — and PivotXP helped power it across multiple locations. From competitive gamification to mission-critical connectivity, this activation delivered high-impact engagement supported by rock-solid internet infrastructure. The Exper

Client

USAA

Location

Baltimore, MD

Gamification Across Three Zones: Rendezvous, Muster, and the Main Fan Footprint

Gamification Across Three Zones: Rendezvous, Muster, and the Main Fan Footprint 2

USAA

Gamification Across Three Zones: Rendezvous, Muster, and the Main Fan Footprint

At one of college football's most iconic rivalries, USAA built a fan experience that stretched across three distinct zones — and PivotXP powered the gameplay in every one. At Rendezvous Point, fans dove into pinball and skee-ball competitions on custom-built leaderboards that tracked every score in real time. At Muster, a reaction challenge let fans test their reflexes with a dedicated leaderboard fueling competitive bragging rights all day.

In the Main fan zone, engagement shifted to team pride. A cheer-button experience invited fans to press their side's button — Army or Navy — with every press tallied to decide which fanbase showed up strongest.

Each leaderboard was tailored to its specific game and location, so the gamification felt native to every zone instead of dropped in. The result: repeat play, longer dwell, and a footprint that kept rivalry energy at peak all weekend.

3 Zones

Custom Leaderboards

Real-Time

Score Tracking

Army vs Navy

Cheer Button Tally

Starlink Infrastructure That Held the Whole Footprint

PivotXP

Starlink Infrastructure That Held the Whole Footprint

Game day at a sold-out stadium is a worst-case scenario for connectivity. PivotXP delivered a custom Starlink-based internet solution with built-in redundancies — purpose-built for the density and unpredictability of an event of this scale.

That single network powered everything: live leaderboards, interactive games, a SiriusXM radio show and podcast recordings, four photo kiosks, an API-driven email delivery system, and even the on-site store's POS. If something on the footprint touched the internet, it ran through our stack.

The result was dependable, event-grade performance where uptime actually mattered — and where every dependent experience could quietly assume it would just work.

Starlink

+ Redundancies

Leaderboards · Radio · POS · Kiosks

All on One Network

Event-Grade

Uptime

Four Photo Kiosks, 956 Member Families, One Game They'll Remember

USAA

Four Photo Kiosks, 956 Member Families, One Game They'll Remember

In the Main fan zone, PivotXP deployed four photo kiosks. Two let fans pose with mannequins dressed in official Army and Navy uniforms, with photos automatically routed via an API-driven email system. The other two captured classic three-shot photostrips, printed on-site so families could walk away with a physical memory from the game.

Across the weekend, 956 USAA member families pulled keepsakes out of those kiosks — alongside hundreds of thousands of game-day interactions across the gamification stack.

By pairing competitive gamification with photo experiences fans actually wanted to take home, USAA turned a brand presence into a fan memory — and PivotXP made sure every layer of the tech stayed invisible while it did.

Photo Kiosks

API

Email Delivery

956

Member Families

Gallery