Chevrolet at NASCAR Championship Weekend: An AI Photo Kiosk That Puts Fans in the Winner's Circle
337
Fan Photo Sessions
301
Photos Sent to Fans' Phones
~16 sec
AI Face Swap
PivotXP built and ran an AI photo kiosk for Chevrolet and Jack Morton at NASCAR Championship Weekend at Homestead-Miami Speedway, November 6–8, 2026. Fans picked one of five Chevrolet Cup drivers and, about 16 seconds after one photo, saw themselves in a Chevrolet fire suit beside that driver. Fans ran 337 sessions and took 301 photos home by text, email or QR code.
Client
Chevrolet
Agency Partner
Location
Homestead-Miami Speedway · Homestead, FL
Published
November 2026
Chevrolet
The Ask: The Winner's Circle, with Chevrolet's Own Drivers
Chevrolet wanted a photo moment for its display at the NASCAR season finale that felt like the winner's circle and featured its own drivers, not a generic backdrop. Jack Morton supplied the art spec and driver photography.
They needed a self-serve kiosk that could keep a race-day crowd moving across three show days, with each fan's photo on their phone before they walked away.
5
Chevrolet Cup Drivers
3
Show Days
Self-Serve
Touchscreen Kiosk
PivotXP Custom Software
What We Built: Pick a Driver, Pose, Stand Beside Them
A custom-wrapped, elevated touchscreen kiosk. A fan taps "Begin Your Photo Experience", picks William Byron, Chase Elliott, Daniel Suárez, Kyle Larson or Carson Hocevar, and poses for the camera. The kiosk swaps the fan's head onto a Chevrolet fire suit and places them beside their driver under championship fireworks, then shows the finished photo.
Every result passes an automatic quality check before the fan sees it. The fan sends it to themselves by text, email or QR code and gets a personal Chevrolet-branded gallery page with the photo and an 8-second vertical video ready to post. Drivers, backgrounds and lockups are swappable content, so the next race needs new art, not new code.
~16 sec
Pose to Finished Photo
8 sec
Vertical Video per Fan
3 Ways
Text · Email · QR
NASCAR Championship Weekend
On the Day: Sunday Before the Championship Race
The kiosk ran all three show days, from Friday's evening session through Sunday's championship race, with PivotXP on site. The crowd built all weekend, and Sunday was the biggest day, with 164 sessions and 42 in the 1 PM hour alone as fans came through before the race.
Kyle Larson was the favorite driver to stand next to, picked in 96 sessions. Fans took 301 photos home, 277 of them by text, and the galleries drew 415 views and 197 downloads.
164
Sessions on Sunday
42
Sessions in the Peak Hour
197
Downloads
Built With
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Photo, GIF and video booths built to your brand guidelines, shipped to you or run by our crew.
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Touchscreen Demo Kiosks
Custom product explorers with analytics on every tap and content you can swap yourself.
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Custom Event Software
Software written for the brief, tested on the real hardware and run on site by the people who wrote it.
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Custom Builds
Kiosks, sensor games, leaderboards and footprints built by our local, in-house developers.
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FAQ
Questions about this build
Who built Chevrolet's AI photo kiosk at NASCAR Championship Weekend 2026?
PivotXP built and ran the AI photo kiosk for Chevrolet and the agency Jack Morton at NASCAR Championship Weekend at Homestead-Miami Speedway, November 6–8, 2026. Fans ran 337 sessions over three show days and took 301 photos home on their phones.
How did the Chevrolet NASCAR AI photo kiosk work?
A fan picked one of five Chevrolet Cup drivers and took one photo. The kiosk swapped the fan's head onto a Chevrolet fire suit and placed them beside that driver under championship fireworks in about 16 seconds, with an automatic quality check on every result. Fans sent the photo to themselves by text, email or QR code and got a branded gallery page with an 8-second vertical video.
Can the AI driver photo kiosk be reused at another race or event?
Yes. Drivers, backgrounds and lockups are swappable content in PivotXP's kiosk, so the next race needs new art, not new code. The same delivery platform also ran Chevrolet's Freedom 250 kiosk earlier in the season.
Gallery
See It in Action
6 photos
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