Connected by Design: Ally's Integrated Fan Experience at the ACC Women's Tournament

PivotXP developed a custom API-driven registration system that allowed guests to enter their information once — and use it across the entire footprint.

Upon entry, fans registered their details and received a branded Ally card designed to resemble a credit card. This card became their key to every activation, enabling instant participation without repeated form fills.

At each station, guests simply scanned their card — unlocking a seamless experience across games, photo ops, and prize moments.

This system allowed Ally to track guest participation across activations, identify top performers in competitions, manage prize distribution, deliver digital content instantly, and understand which experiences resonated most.

PivotXP brought game-day intensity to life with a fully instrumented Pop-A-Shot experience powered by real-time scoring.

Custom-installed sensors tracked every made basket, feeding data directly into a live leaderboard. Guests scanned their Ally card to begin — instantly displaying their name and favorite school on screen.

With 30 seconds on the clock, players competed for a spot in the top 10 leaderboard displayed throughout the day.

The live leaderboard created a competitive loop that encouraged guests to return again and again — chasing higher scores and leaderboard recognition.