Game On: Bringing Bracket Energy to Every Shot

Bringing Bracket Energy to Every Shot

At the NCAA Division I Men's Basketball Tournament, PivotXP partnered with 160over90 and Invesco to deliver a fast-paced, interactive photo experience that blended gameplay with shareable content.

The Experience

Fans stepped into a custom-built, 3D Invesco-branded environment designed to feel like part of the action. But this wasn't just a photo op — it was a challenge.

Guests grabbed a ball, took their shot, and in that same moment, our Selfie Station captured the action. The result was a dynamic GIF that combined motion, energy, and personality — turning a simple moment into something worth sharing.

The Tech

PivotXP's Selfie Station handled everything seamlessly:

• Real-time GIF capture synced with gameplay
• Instant sharing via QR code or SMS
• Branded overlays integrated into every output

The experience was built for speed, ensuring fans could jump in, play, and walk away with content in seconds — critical in a high-traffic tournament environment.

The Impact

Across stops in Philadelphia and Chicago, the activation delivered 111 high-energy GIF outputs, a seamless blend of physical interaction and digital takeaway, and a branded moment that extended beyond the event through social sharing.