Connected at Every Touchpoint: Coca-Cola at the Daytona 500
Unified
Registration Ecosystem
3 Modes
Photo · Boomerang · GIF
Real-Time
Leaderboard Engagement
At the 2025 Daytona 500, Coca-Cola partnered with PivotXP to create a connected fan experience powered by centralized registration, secure API integrations, and real-time engagement tracking. Designed for a high-volume race day environment, the system unified multiple activations into one seamless guest journey while maintaining reliable backend data management throughout the experience.
Client
Coca-Cola
Location
Daytona International Speedway · 2025
Coca-Cola
One Registration, Multiple Experiences
The experience began with a custom registration system designed to securely onboard guests and connect participation across multiple activations.
Once registered, fans moved seamlessly between experiences without ever re-entering their info. Registration data flowed securely between systems, keeping each interaction tied to a single participant profile — reducing friction and improving throughput across the entire activation footprint.
This "one registration, multiple activations" structure created a streamlined guest journey while giving organizers centralized visibility into engagement and participation.
Custom
Registration System
Zero
Re-Entry Per Station
Unified
Operator View
PivotXP
Content Capture Built for Race Day
PivotXP deployed a custom photo kiosk with three capture modes — still photos, boomerangs, and animated GIFs. Guests created personalized branded content quickly, keeping throughput high in a race-day environment.
Each captured output was tied directly to the guest's registration profile, so delivery, content association, and analytics all stayed accurate across the run — without any manual data entry at the kiosk itself.
Branded overlays were baked into every output, so each share carried Coca-Cola's mark straight into the guest's social feed.
3 Modes
Photo · Boomerang · GIF
Profile-Bound
Every Output
Branded
Auto-Overlay
Coca-Cola
Integrated Leaderboards, Secure APIs, Real-Time Visibility
The same registration ecosystem powered integrated leaderboard experiences tied directly to participant profiles. Leaderboard activity and engagement metrics tracked back to individual users automatically — no additional sign-ins, no disconnected workflows.
Behind the scenes, secure APIs connected registration systems, media capture, leaderboard participation, and automated content delivery into a single centralized workflow. Participant sessions, captured media, registration records, and engagement activity stayed securely associated through the full race-day lifecycle.
Real-time backend visibility gave Coca-Cola's team actionable analytics around participation trends, activation usage, and overall event engagement — turning multiple activations into one integrated experience built for scale.
Integrated
Leaderboard System
Secure APIs
End-to-End Workflow
Real-Time
Backend Visibility
Gallery
See It in Action
2 photos
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