"Battle at the Combine" – USAA at NFL Training Camps
2,000
Completed Drills
8
NFL Training Camps
5
Combine-Style Challenges
Overview Across eight official NFL Training Camps, The Agency 160/90 reach out to us regarding a project where USAA brought together active-duty military members for an unforgettable day of football, teamwork, and competition. The "Battle at the Combine" activation let service members step into the cleats of a pro athlete by running drills, scoring points,...
Client
USAA — via 160/90
Location
8 NFL Training Camps — Nationwide
USAA
From Boot to Cleats: USAA Brings Service Members to NFL Camp
Across eight official NFL Training Camps, USAA — through agency partner 160/90 — brought active-duty military members onto the field for an unforgettable day of football, teamwork, and competition. The "Battle at the Combine" let service members step into the cleats of a pro athlete by running real drills, scoring real points, and competing for real team glory.
PivotXP built the full game system that ran the day. Every participant signed up on an iPad, received a unique profile, and got placed on a team — a frictionless intake designed for active-duty crowds moving in waves.
It was authentic football at NFL facilities, built around the people USAA serves. That authenticity did the work.
8
NFL Cities
Active-Duty
Military Audience
iPad
Team Sign-Up + Profile
PivotXP
Five Combine Drills, One Local-Server Leaderboard
We mapped five legitimate combine-style challenges — 40 Yard Dash, 3 Cone Drill, Wide Receiver Gauntlet, Quarterback Accuracy Throw, and Broad Jump — onto a custom scoring platform built specifically for the activation. Coaches at each station ran the drill, selected the participant, and entered results via iPad.
Critically, the whole system ran on a local server with no dependency on Wi-Fi. That meant 100% uptime in the kind of training-camp environments where connectivity is often unreliable. iPads ran a custom web app hosted locally, coaches had a clean dashboard to search and score participants, and a final scoreboard compiled everything into individual and team rankings.
It was a real combine in software form — built to run at NFL camp pace, offline by design.
5
Combine Drills
Local Server
Offline-Ready
100%
Uptime
USAA
Mission-Driven Results: 2,000 Drills and a Trip to Salute to Service
Each day ended with a live leaderboard reveal — individual and team winners announced in front of the full group. Top teams across all eight cities earned a trip to an NFL game during Salute to Service month, turning the day into something that lived well past the field.
Across the tour, 2,000 completed drills were scored, ranked, and celebrated. Buzz spread across bases and social channels, and the program created emotional resonance that a standard branded booth never could.
USAA didn't just put on an activation. They honored service through sport — and PivotXP gave them the tech to make it run flawlessly in eight different cities.
2,000
Drills Completed
Salute to Service
Winners' Trip
Cross-Base
Buzz + Sharing
Gallery
See It in Action
7 photos · 1 videos
Ready to create your next experience?
From concept to execution, PivotXP builds experiences that move people.