Lighting Up the Tournament: Discover's LED Fan Experience
2,995
Total Outputs
2
Cities
Top 13
Live Leaderboard
Across the 2026 Allstate Big Ten Women's Basketball Tournament in Indianapolis and the 2026 TIAA Big Ten Men's Basketball Tournament in Chicago, PivotXP partnered with rEvolution to deliver a high-energy, dual-experience activation for Discover. Blending immersive visuals with competitive gameplay, the activation gave fans multiple ways to show their team pride.
Client
Discover / rEvolution
Location
Indianapolis, IN & Chicago, IL
Discover
Custom Light. Custom Moment: LED Room Photo Experience
Guests approached the Discover photo kiosk and personalized their experience by selecting their favorite team, corresponding LED color scheme, and preferred output (photo or GIF).
Once inside the LED-lit room, the environment transformed to match their selection — surrounding them in team colors as they posed for their capture.
Outputs were delivered instantly via QR code or SMS, making it easy for guests to share their moment in real time.
1,489
Women's Outputs
1,506
Men's Outputs
Instant
QR + SMS Delivery
Discover
Who's Got the Best Fans? Pop-A-Shot Leaderboard
Just steps away, fans tested their skills in a Pop-A-Shot challenge that tracked individual performance and team pride.
After completing their round, guests entered their name, score, and favorite team. The leaderboard displayed the Top 13 individual scores and a rotating view showing aggregate performance by school.
By aggregating scores across all days of the tournament, the experience answered a bigger question: Which school has the most skilled fans? This added a layer of team-based competition that extended beyond individual play — encouraging repeat participation and fueling fan rivalry throughout the event.
Top 13
Live Ranking
Cross-Day
Team Aggregation
Full
PivotXP Managed
Gallery
See It in Action
1 photos · 1 videos
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