Dynamic Leaderboard for Chevrolet at CMA Fest 2024
10,000
Boxes Loaded
Top 25
Live Leaderboard
4 Days
Nashville Run
Overview In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the cargo capacity of their Equinox model through a unique and interactive timed competition. Participants raced against the clock while packing foam props into the trunk space of the Equinox, underscoring the vehicle's impressive cargo capacity. PivotXP created a...
Client
Chevrolet — Equinox
Location
Nashville, TN — CMA Fest 2024
Chevrolet
A Cargo Challenge Built Around the Chevy Equinox
At CMA Fest 2024 in Nashville, Chevrolet wanted to put the Equinox's cargo capacity at the center of the activation — not as a spec sheet, but as a competition. PivotXP built the system that made it a four-day spectacle.
The mechanic was simple and visual: fans raced against the clock to pack foam props into the back of an Equinox. The faster they loaded, the higher they climbed. Every attempt put the vehicle's actual size on full display in a way no signage could.
What started as a feature highlight became the activation people came back to.
CMA Fest
Nashville 2024
Equinox
Vehicle Centerpiece
Timed
Pack-the-Trunk Race
PivotXP
The Live Leaderboard: Two iPads, One Display, Zero Delay
PivotXP built a custom dynamic leaderboard that turned every run into part of an ongoing competition. Two handheld iPads — operated by brand ambassadors — handled live timing for each participant, while custom software compiled and ranked the top 25 scores in real time.
Every result fed directly into the provided leaderboard display screen, so participants and spectators could watch the rankings shift after every run. The interface was tuned for speed: minimal delay between attempts, accurate timing and scoring, and seamless handoff between participants.
The leaderboard didn't just track the game — it became the game.
2 iPads
Live Timing
Top 25
Real-Time Ranking
Custom
PivotXP Software
Chevrolet
10,000 Boxes Loaded: Four Days of Equinox Energy
Across four days of CMA Fest, fans loaded over 10,000 boxes into the back of the Equinox — a number that told the cargo story far better than any spec line could.
The live updates kept participants chasing the leaderboard and spectators rooted to the screen, creating a competitive environment that pulled fresh crowds in throughout each day. Engagement stayed high, dwell time stayed long, and the Equinox stayed center-stage from open to close.
It was a product feature turned into a four-day game — proof that the right software layer can transform an experiential booth into the loudest thing in the venue.
10,000
Boxes Loaded
Real-Time
Spectator Energy
All-Day
Engagement Loop
Gallery
See It in Action
4 photos
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