Whalefall Robot Camera Tour: One Rig, Three Cities, 311 Slow-Motion Videos
311
Slow-Motion Videos
3 Cities
One Rig
79%
Videos Opened on a Guest's Phone
For the theatrical release of Whalefall, Experiential Supply Co toured a PivotXP robot camera through Regal theaters in Los Angeles, Chicago and New York. A UFactory xArm on a Glamatic rail, driven by PivotXP's iPad app, ran the same slow-motion move in every city, and a QR code put each video on the guest's phone about seven seconds later. The rig captured 311 videos, and 79% were opened on a guest's phone.
Client
Whalefall
Agency Partner
Location
Regal theaters · Los Angeles, CA · Chicago, IL · New York, NY
Published
October 2026
Whalefall
The Ask: The Same Cinematic Shot in Three Markets
Experiential Supply Co wanted a premium, cinematic photo moment for the film's opening in three markets, and wanted it to look and run the same in every city. That meant one rig that could be packed, shipped, rebuilt in a theater lobby and running again without re-programming the shot each time.
Sharing had to be instant and frictionless in a busy lobby, so guests could pull up their video before heading into the film.
3
Cities
1
Rig
Sept 29 – Oct 9
On Tour
PivotXP Custom Software
What We Built: A Repeatable Robot Move and a QR Gallery
A UFactory xArm riding a Glamatic rail, driven by an iPad control app we built in-house for the robot. A guest takes their mark, the operator starts the move from the iPad, and the arm runs the same programmed slow-motion sweep every time.
Each clip uploads from the iPad to a sharing gallery we built for the tour. It processes in about seven seconds, and the booth shows a QR code that opens the guest's own video on their phone, ready to play and download. A text option was there for anyone who preferred it, but most guests simply scanned.
~7 sec
Capture to Gallery
1,194
Video Views
406
Downloads
Regal Theaters
On Tour: Los Angeles, Chicago, New York
The tour opened in Los Angeles on September 29, moved to Chicago on October 5 and closed in New York on October 9, the biggest stop. The rig traveled and was rebuilt at each theater, and the same iPad app and moves ran in every city, so guests in New York got the same shot as guests in Los Angeles.
The client singled out the on-site crew by name in their wrap-up.
311
Videos Captured
79%
Opened on a Phone
70%
Downloaded
Built With
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Robot cameras, multi-camera arrays, 360 and green screen capture with instant sharing and prints.
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Custom Event Software
Software written for the brief, tested on the real hardware and run on site by the people who wrote it.
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FAQ
Questions about this build
Who ran the robot camera on the Whalefall theater tour?
PivotXP built and ran the robot camera for Experiential Supply Co on the Whalefall theatrical release tour of Regal theaters in Los Angeles, Chicago and New York, September 29 to October 9. The rig captured 311 slow-motion videos, and 79% were opened on a guest's phone.
How do you get the same robot camera shot in every city on a tour?
The UFactory xArm on a Glamatic rail was driven by an iPad control app PivotXP built in-house, which runs the same programmed slow-motion move every time. The rig was packed, shipped and rebuilt in each theater lobby without re-programming the shot, so guests in New York got the same video as guests in Los Angeles.
How did moviegoers get their Whalefall robot camera video?
Each clip uploaded from the iPad to a sharing gallery PivotXP built for the tour and was ready in about seven seconds. The booth showed a QR code that opened the guest's own video on their phone to play and download. Guests viewed their videos 1,194 times and downloaded them 406 times, nearly all through the QR code.
Gallery
See It in Action
1 photos · 1 videos
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