UFC Fight Weeks with 160over90: 2,505 Branded Photo Moments Across Four Events
Case Studies/Philadelphia, PA · Los Angeles, CA · Salt Lake City, UT

UFC Fight Weeks with 160over90: 2,505 Branded Photo Moments Across Four Events

UFCFight WeekSponsor ActivationsPhoto BoothGIF BoothWeigh-InChampionMulti-Event Program

2,505

Branded Photos and GIFs

4

Fight Weeks

4,162

Shares

PivotXP ran 160over90's UFC sponsor photo activations across four fight weeks in 2026, from UFC 330 in Philadelphia to UFC 332 in Salt Lake City. Each sponsor, including Champion at every event, got its own branded photo or GIF booth, run side by side by one crew. Fans created 2,505 branded photos and GIFs and shared them 4,162 times.

Client

UFC

Agency Partner

160over90

Location

Philadelphia, PA · Los Angeles, CA · Salt Lake City, UT

Published

October 2026

The Ask: A Separate Booth for Every Sponsor

UFC

The Ask: A Separate Booth for Every Sponsor

160over90 activates several UFC sponsors at each fight week, often in the same venue on the same days. They needed one partner who could stand up a separately branded photo experience for each sponsor, run them side by side, and then do it again a few weeks later in another city.

Every activation had to deliver fans their photo on the spot, so the sponsor's branding traveled with every share.

8

Sponsor Activations

4

Fight Weeks

3

Cities

PivotXP

What We Built: One Crew, Many Brands

Each sponsor got its own branded photo booth: Champion's fan photo and GIF experience at every fight week, branded weigh-in photo moments, and a sportsbook partner booth. Fans step up, take a photo or animated GIF framed in the sponsor's artwork, and get it on their phone instantly to save and share.

Every activation ran as its own configured event, so each sponsor's art, sharing options and reporting stayed separate, while the hardware and crew carried over from one fight week to the next.

1.66

Shares per Capture

4,162

Shares

4,280

Gallery Views

Champion

On the Road: UFC 330 to UFC 332

The program opened in Philadelphia for UFC 330 in August, ran through Noche UFC and UFC 331 in Los Angeles in September, and closed at UFC 332 in Salt Lake City in October.

Champion was the anchor at every stop, with 1,834 captures across the run and a peak of 534 in Salt Lake City. The weigh-ins drew crowds of their own, adding 614 captures, 367 of them in Philadelphia.

1,834

Champion Captures

614

Weigh-In Captures

782

Captures at UFC 330

FAQ

Questions about this build

Who ran the sponsor photo booths at UFC fight weeks in 2026?

PivotXP ran 160over90's UFC sponsor photo activations across four fight weeks, from UFC 330 in Philadelphia in August to UFC 332 in Salt Lake City in October. Fans created 2,505 branded photos and GIFs, shared them 4,162 times and viewed them 4,280 times.

Can one vendor run several sponsors' photo booths at the same event?

Yes. At the UFC fight weeks each sponsor activation ran as its own configured event, so every sponsor's art, sharing options and reporting stayed separate, while one PivotXP crew and one set of hardware ran them side by side and carried over from city to city. There were 8 sponsor activations across the four fight weeks.

How many photos did the Champion activation produce at UFC fight weeks?

Champion was the anchor sponsor at every fight week and produced 1,834 captures across the run, peaking at 534 at UFC 332 in Salt Lake City. The weigh-in photo moments added 614 captures.

Gallery

See It in Action

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