Pose with Big Tex: 13,614 Fairgoers in 24 Straight Days for Chevrolet at the State Fair of Texas
13,614
Fairgoers in a Photo with Big Tex
5,427
Photos Delivered
24 of 24
Fair Days Live
For Jack Morton, PivotXP ran Chevrolet's "Pose with Big Tex" photo booth on all 24 days of the 2026 State Fair of Texas. Fairgoers tapped their registration wristband, posed, and the booth placed their group in front of Big Tex with a Chevrolet truck, then sent the photo by text and email in under half a second. 13,614 people appeared in 5,427 photos, and 99.9% of guests received theirs.
Client
Chevrolet
Agency Partner
Location
Big Tex, Fair Park · Dallas, TX
Published
October 2026
Chevrolet
The Ask: 24 Days in a Row at Texas's Most Photographed Landmark
Chevrolet is the official vehicle of the State Fair of Texas, and Big Tex is the fair's most photographed landmark. Jack Morton brought us back for a second year at the Big Tex photo op, and the challenge was endurance more than novelty: open every fair day for 24 days straight, outdoors in Texas heat and crowds, for fairgoers who registered once at the gate and expected the booth to know who they were.
The photo had to look like the real thing, with guests standing right in front of Big Tex rather than pasted onto a backdrop, and it had to arrive while they were still at the fair.
24
Straight Fair Days
Year 2
Back at Big Tex
1 Tap
Wristband to Start
PivotXP Custom Software
What We Built: Tap, Pose, and Stand with Big Tex
A guest taps their wristband on the booth's screen. It greets them by name, counts down, and a Canon camera takes the shot. The booth cuts the group out of their background and places them into a Big Tex scene with Chevrolet branding, so the group stands between Big Tex's outstretched hands with the truck below. They check it, hit send, and the link arrives by text and email before they've stepped away.
The booth is a portrait Ubuntu kiosk that boots straight into our app, with a watchdog that restarts a frozen screen and versioned deploys that roll back on their own. It reads each wristband over NFC and checks it against Chevrolet's registration system (InTouch) through our event platform, which stores the photo, sends it by Twilio and SendGrid, and runs a live operations hub. If the network dropped, the booth kept shooting and queued photos to upload when it came back.
< 0.5 sec
Upload to Link Sent
10,026
Photo Links Sent by Text + Email
Offline-Safe
Photos Queue if the Network Drops
State Fair of Texas
On the Day: Evenings Were the Rush
The booth ran all 24 days of the fair with no day missed. Evenings were the rush: the 6 PM hour was the busiest across the run, and the peak day, October 8, put 368 photos through the booth. Groups were the norm, with almost three people in the average photo and one group of thirteen.
The platform watched the booth around the clock. Its camera, scanner and connection sent a heartbeat every 30 seconds, and staff got a text the moment anything dropped, so issues were caught and fixed within minutes instead of found at closing time.
226
Photos a Day on Average
368
Photos on the Peak Day
2.86
People in the Average Photo
Built With
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Branded Photo Booth Rental
Photo, GIF and video booths built to your brand guidelines, shipped to you or run by our crew.
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RFID Wristbands
RFID wristbands and credentials for access, tap-to-play and guest tracking.
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Custom Event Software
Software written for the brief, tested on the real hardware and run on site by the people who wrote it.
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Custom Builds
Kiosks, sensor games, leaderboards and footprints built by our local, in-house developers.
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FAQ
Questions about this build
Who ran Chevrolet's Pose with Big Tex photo booth at the 2026 State Fair of Texas?
PivotXP built and ran Chevrolet's "Pose with Big Tex" photo booth for the agency Jack Morton on all 24 days of the 2026 State Fair of Texas, September 25 to October 18. 13,614 fairgoers appeared in 5,427 photos, and 99.9% of photographed guests received their photo.
How did the Big Tex photo booth know who each fairgoer was?
Fairgoers registered once at the gate and got an RFID wristband. At the booth they tapped it on the screen, which read it over NFC and checked it against Chevrolet's registration system through PivotXP's event platform. The booth greeted them by name, took the photo, and sent the link by text and email, so nobody typed anything at the booth.
How did PivotXP keep a photo booth running 24 days in a row outdoors?
The booth ran as an appliance: an Ubuntu kiosk that boots straight into the app, a watchdog that restarts a frozen screen, and deploys that roll back on their own. The camera, scanner and connection sent a heartbeat every 30 seconds, staff got a text the moment anything dropped, and photos queued offline if the network went down. The booth produced photos on every one of the 24 fair days.
Gallery
See It in Action
4 photos
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