Calling All Fans: Gymshark Glutey Hotline Pop-Up
414
Sessions Completed
250
Winner Receipts Printed
164
Discount Vouchers
At the Gymshark Glutey Hotline Pop-Up in Miami, Gymshark turned a classic phone booth into an interactive prize experience built for surprise, engagement, and instant reward. In partnership with Rose Gold Collective, PivotXP integrated phone hardware, lighting, cameras, and receipt-based prize delivery into a single self-contained activation.
Client
Gymshark · Rose Gold Collective
Location
Miami, FL
Gymshark
The Booth: A Phone Booth Turned Prize Machine
Gymshark's brief was simple: turn a classic phone booth into something guests would line up for. PivotXP delivered a full retrofit — an old-school phone booth wired end-to-end into a self-contained interactive experience.
Guests stepped in, picked up the receiver, and heard a pre-recorded true-or-false question through the earpiece. Using the physical number keys on the phone itself, they entered their answer and waited for the booth to react.
It was tactile, instantly readable, and low-friction — the kind of moment that pulls a crowd in Miami without needing an explainer sign.
Physical
Keypad Input
Old-School
Phone Booth Frame
Zero
Instructions Needed
PivotXP
Built Into the Booth: Hardware Choreography Behind One Simple Moment
PivotXP integrated the entire tech stack directly into the physical phone booth — blending old-school interaction with modern event automation. The phone served as the input device, the lighting responded to each guest's result, cameras supported the experience, and the receipt printer delivered the final prize or voucher.
Behind the scenes, every component had to fire on cue: read the keypad input, evaluate the answer, flip the lights (green for win, off for loss), and trigger the right printout — all in under a second so the payoff felt instant.
The result was a self-contained activation that felt effortless to guests while coordinating multiple pieces of hardware in perfect sync.
Phone
As Input Device
Lights
Auto-Triggered
Receipt Printer
As Fulfillment
Gymshark
Instant Feedback, Instant Reward: 414 Sessions, 250 Winners
The activation worked because the payoff was immediate. Guests answered, the booth reacted, and the receipt printed instantly. Correct answers turned the booth lights green and printed a prize receipt redeemable for a pair of Gymshark leggings on the spot. Incorrect answers still ended with a printed voucher featuring an online discount code.
That fast feedback loop kept the line moving while making every interaction feel personal — nobody walked away empty-handed. Across the run, 414 sessions completed: 250 winners took home receipts, 164 got discount vouchers.
By combining trivia, lighting cues, and physical prize fulfillment, Gymshark created a pop-up moment that was easy to understand, fun to participate in, and highly memorable.
414
Total Sessions
250
Prize Winners
164
Discount Vouchers
Gallery
See It in Action
3 photos · 2 videos
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