Retail and sneaker launches
A line-worthy moment at a store opening or drop that sends guests out with a branded portrait.
Guests step into the light, their aura appears around them, and they leave with a glowing portrait and a reading of what their colors say. Every palette, card and screen is built to your brand, by in-house developers, and run on site by the team that built it.

The Visionary
Violet
Your Brand
Aura Reading
Aura photo booth gallery
Portraits from a retail activation, shown on the reading card guests receive. Tap a card to see it full size.
The Visionary
Violet
Intuitive · Magnetic · Imaginative · Bold
The Leader
Gold
Confident · Driven · Warm · Radiant
The Healer
Turquoise
Calm · Expressive · Empathetic · Free-spirited
The Romantic
Rose
Playful · Loving · Expressive · Magnetic
Custom brand colors
The aura doesn’t have to be a generic rainbow. We build the palette from your exact brand colors, so every portrait glows in your colors and every post looks like your campaign. Same guest, three different brands:

Launch Red
A bold red campaign, with the core color pulled straight from the logo.

Signature Teal
A cool teal and cobalt palette for a tech or wellness brand.

Fresh Green
Lime, green and gold, matched to a product's packaging.
01
Logo, color codes and the campaign look. We build the aura palette from your exact brand colors.
02
Every color gets a name and reading in your voice, tied to a product, a shade, a flavor or the campaign line.
03
You see sample portraits in your palette before the event, and we tune them until they look like your brand.
How it works
01
A QR scan or a few taps on the kiosk registers the guest and captures your opt-ins before the photo.
02
The guest stands in front of the camera on a dark, lit set. Add hand sensors or a glowing crystal ball if you want a ritual before the photo.
03
Software cuts the guest out cleanly and paints a glowing color field around them, with a reading for their colors.
04
The portrait and reading card go to the guest's phone by text, email or QR, and print on site if you add a printer.
Aura color meanings
The reading is the part guests talk about. These are the classic aura colors and what they stand for; for your event we can rename them, rewrite them in your voice, or tie each one to a product, shade or flavor.
Grounded, passionate, full of energy
Adventurous, creative, a little rebellious
Optimistic, confident, a natural leader
Nurturing, growth-minded, a builder
Calm, expressive, a healer
Loyal, intuitive, a clear communicator
Visionary, magnetic, imaginative
Loving, playful, romantic
Bespoke, never a template
Who books it
A line-worthy moment at a store opening or drop that sends guests out with a branded portrait.
Aura colors map naturally to shades, scents and collections, so the reading can recommend a product.
A sponsor lounge or party moment that people line up for and post.
White-label for experiential agencies: the client's brand on every card and screen, ours nowhere.
The aura booth runs on its own or next to other capture systems in one footprint, on one registration and one dashboard.
Proof, not promises
The same team, software and on-site crew behind the aura booth, on sponsor photo booths for UFC, Microsoft and Coca-Cola.

2,505
Branded Photos and GIFs
UFC
Across four UFC fight weeks this summer and fall, from UFC 330 in Philadelphia to UFC 332 in Salt Lake City, PivotXP ran 160over90's sponsor photo activations: Champion at every event, pl…

181
Guests Made Art in Paint
Microsoft
Microsoft and the agency Squeak E. Clean Studios asked PivotXP to put the real Microsoft Paint at the center of a one-day live photo experience in Brooklyn. Paint has no API, no plug-ins…

3,488
Left Turns Made
Coca-Cola
Charlotte | Daytona | Phoenix At three of NASCAR's biggest race weekends, Coca-Cola brought fans closer to the action with a Selfie Station that blended interactive technology with race-d…
An aura photo booth takes a portrait of the guest and surrounds them with a glowing field of color, their aura, then gives them a short reading of what their colors mean. PivotXP's aura photo booth delivers the portrait and a branded reading card to the guest's phone and can print it on site.
It is an entertainment experience, and we say so. Some aura booths are marketed as reading your energy field through hand sensors; those sensors pick up things like skin temperature or sweat and turn them into colors, and there is no scientific evidence that any camera or sensor can see an aura. We would rather be honest with your guests than oversell it: the colors and readings are written for fun and for your brand story, not as a scientific or medical measurement, and it is just as much fun when everyone is in on it.
Yes, if you want that feel. We can add hand sensor plates to the booth so guests rest their palms on them before the photo, and their readings shape the colors they get. We can also add a crystal ball that glows in the guest's aura colors as their reading appears, or build other props around your theme. Rituals like these make the moment feel personal and give the line something to watch. The reading is still for fun, and we keep the guest-facing copy honest about that.
Yes. The aura palette is built from your brand's exact color codes, so every portrait glows in your colors instead of a generic rainbow. Each color gets a custom name and reading in your voice, tied to a product, shade, flavor or campaign line, and you approve sample portraits in your palette before the event.
Yes. Every deployment is designed to the client's brand guidelines: the card carries your logo, campaign line and product tie-ins, and the share page, text and email guests receive use your colors.
By text, email or QR code, usually before they walk away. Add a printer and they also leave with a printed reading card or a framed keepsake.
A regular photo booth gives the guest a photo. The aura booth gives them a photo plus a personal reading, which is why people line up, compare colors with friends and post the result.
Yes. Registration and opt-ins happen in the line by QR or at the kiosk, and you get a lead export and a dashboard with portraits, deliveries, shares and opt-ins.
Pricing depends on the event days, the creative, prints, travel and staffing. Send the date, the city and the brand, and PivotXP returns a line-item quote the same business day.
Anywhere in the US, from hubs in Charlotte, Chicago and Los Angeles, with an on-site tech from the team that built it.
A line-item quote the same business day, from the team that will build and run it.