Case Studies/Austin, TX

Universal Studios : The Fall Guy : SXSW

SXSWGreen ScreenMovie PremiereCinematicInstant Share

342

Total Shares

1.5 Hr

Post-Screening Run

Instant

Text + Email Delivery

Project Objective: The aim of the project was to enhance the 1.5 hour post-screening event of the movie by offering an immersive green screen experience. This initiative sought to engage guests by allowing them to capture themselves in a video as if they were part of a scene from the movie, thereby enriching their experience...

Client

Universal Studios

Location

Austin, TX

Universal Studios

The Premiere Moment: Putting Guests Inside The Fall Guy

At SXSW 2024, Universal Studios premiered The Fall Guy with a 1.5-hour post-screening event designed to keep the energy alive long after the credits rolled. PivotXP was brought in to create the moment guests would actually remember — and share.

The activation gave attendees a chance to step into a scene from the movie itself. Using a custom green-screen setup, every guest became part of the trailer — a quick, cinematic cameo built for the audience that had just walked out of the theater.

The goal wasn't a souvenir photo. It was an extension of the film's world that fans could carry with them and post in the same hour they saw it.

SXSW

2024 Premiere

1.5 Hr

Activation Window

In-Trailer

Guest Cameo

PivotXP

Built for Cinematic Output: DSLR, Lighting, and Custom End Cards

To deliver footage that actually held up next to the studio's own trailer, PivotXP engineered the capture stack from the ground up — a high-definition DSLR, strategic lighting, and a professionally lit green-screen rig.

Each clip was composited into a scene from the movie's trailer with custom intro and outro end cards, so the final output looked like it belonged in the marketing campaign — not a photo booth.

The process was tuned to move quickly without sacrificing quality, so guests could roll in, shoot, and walk away with a finished cinematic clip in minutes.

HD DSLR

Capture Pipeline

Custom

Intro + End Cards

Studio-Grade

Output Quality

Universal Studios

Instant Cameo, Instant Share

The moment a guest finished their take, the system handed off the finished clip — delivered via text or email on the spot, ready to post.

That instant-share flow drove 342 total shares out of the activation, turning every cameo into earned reach for the film during one of the biggest weeks on the festival calendar.

It wasn't just an experience guests walked away from. It was content the audience created and pushed out themselves, in real time, while the buzz was still building.

342

Total Shares

Text + Email

Delivery

Real-Time

Social Amplification

Gallery