ABC : The Oscars
1,189
Videos Taken
6,258
Total Shares
1 Hr+
Avg Wait in Line
Project Objective: The objective was to design a captivating and highly shareable feature that would embody the essence of the Oscars at the Museum of Academy Arts in Los Angeles, during the days leading up to the event and at the official Oscars watch party. Implementation Strategy: In collaboration with various partners to deliver an...
Client
ABC — The Oscars
Location
Museum of Academy Arts — Los Angeles
ABC — The Oscars
An Oscars Moment Worth Waiting an Hour For
ABC came to PivotXP with a single goal — design a feature shareable enough to embody the Oscars themselves. We built the activation at the Museum of Academy Arts in Los Angeles, running through the lead-up to the show and at the official Oscars watch party.
Guests stood alongside oversized Oscar statues, stepping straight into the imagery of the night itself. Lines stretched well over an hour every day — proof the moment had real pull on a crowd that had no shortage of competing distractions.
Every guest left with their own commercial-quality video. It wasn't a photo op. It was an ad spot starring them.
1 Hr+
Avg Wait Time
Oversized
Oscar Statues
Watch Party
+ Lead-Up Days
PivotXP
Robot Arm Camera: Commercial-Quality on a Booth Footprint
The technical anchor was our Robot Arm Camera system — a programmable cinematic rig that swept around guests to capture them from multiple perspectives in a single take. The output looked like network broadcast, not booth footage.
PivotXP designed the camera path, tuned the lighting, and dialed in the timing so every output landed at studio quality without slowing the line down. Each clip rendered in HD and was prepped for immediate sharing.
The result: a turnkey activation that fit the footprint of a museum lobby and delivered video worthy of the show itself.
Robot Arm
Cinematic Rig
Multi-Angle
HD Capture
Studio-Grade
Output Quality
ABC — The Oscars
Built to Share: 1,189 Videos, 6,258 Total Shares
Every clip was engineered for sharing — branded for the Oscars, formatted for social, and delivered hands-free to each guest.
Across the run, 1,189 personalized videos were captured and shared a total of 6,258 times — every share carrying ABC and the Oscars straight into a guest's feed during the highest-stakes week on the network's calendar.
What started as a museum-floor activation ended as earned reach for the broadcast itself.
1,189
Videos Captured
6,258
Total Shares
5.3×
Avg Shares per Video
Gallery
See It in Action
0 photos · 1 videos
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