The Cross Country Scramble: USGA's Coast-to-Coast U.S. Open Simulator Journey
Case Studies/Nationwide

The Cross Country Scramble: USGA's Coast-to-Coast U.S. Open Simulator Journey

Golf SimulatorGamificationMulti-City TourTablet EntrySports MarketingU.S. Open

20,000+

Swings to Cross America

Coast to Coast

Two Championships

Regional

Themed Backgrounds

For the USGA and 160over90, PivotXP built the Cross Country Scramble to promote the U.S. Women's Open and U.S. Open. At simulator venues nationwide, each shot distance was entered on a tablet and added to a shared journey across a map of America, with regional backdrops changing along the route. Going coast to coast takes 20,000+ swings.

Client

USGA · 160over90

Location

Nationwide

Published

September 2026

Every Swing Moves the Country 2
Every Swing Moves the Country 3

USGA

Every Swing Moves the Country

Players at simulator venues nationwide teed up and swung, with each shot distance entered on a tablet and added to a shared journey across a map of America.

A live on-screen readout showed the player's name, shot number, and yardage, alongside the map with both championship sites pinned on opposite coasts.

The journey carried over from venue to venue, so every location picked up where the last one left off.

20,000+

Swings to Finish

Tablet

Shot Entry

Live

Journey Readout

Regional Backdrops Along the Route
Regional Backdrops Along the Route 2

160over90

Regional Backdrops Along the Route

Each region of the country had its own distinct background elements, so the simulator scene changed as the journey crossed from one part of the map to the next.

The effect was a sense of place at every stop: players could tell where the country had traveled to just by looking at the screen behind the ball.

The backgrounds were designed by PivotXP to sit behind the USGA and U.S. Open branding without competing with the shot readout.

Regional

Scene Changes

Coast to Coast

Route

USGA

Branded Throughout

FAQ

Questions about this build

Who built the USGA Cross Country Scramble golf simulator game?

PivotXP built the Cross Country Scramble for the USGA and 160over90 to promote the U.S. Women's Open and U.S. Open. At golf simulator venues nationwide, every shot distance was added to one shared journey across a map of America, running between the two championship sites on opposite coasts. Crossing the country takes 20,000+ swings.

How did the Cross Country Scramble track progress across simulator venues?

Each player's shot distance was entered on a tablet and added to a running total that moved a marker across a map of America. A live on-screen readout showed the player's name, shot number, and yardage next to the map. The journey carried over between venues, so each location picked up where the last one left off.

What did the regional backdrops do in the USGA Cross Country Scramble?

Each region of the country had its own background elements, so the simulator scene changed as the journey crossed the map. Players could tell where the country had traveled just by looking at the screen behind the ball. PivotXP designed the backgrounds to sit behind the USGA and U.S. Open branding without competing with the shot readout.

Could a brand run a shared, multi-venue golf simulator challenge like this?

Yes. PivotXP can build a cumulative golf simulator challenge where every swing at every location feeds one shared goal, with live readouts and scenes that change as the group makes progress. It is built to the client's brand guidelines by PivotXP's local, in-house developers, and proven builds go live in days.

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