The agency playbook
Insights
Short, practical notes from the programs we run: what to send a tech partner, what a real wrap report contains, and how to route a tour. Written for producers, not for search engines.
September 17, 2026
Ship it or staff it: how to decide for a multi-city tour
Every touring program gets the same question: does the gear ship to us, or does a tech come with it? Here is how we answer it, stop by stop.
- Tours
- Operations
- For agencies
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September 17, 2026
Photo dump vs. proof: what a client-readable activation report contains
A folder of 3,000 photos is not a wrap report. Here are the seven numbers the client actually asks for, and how the dashboard produces them without a spreadsheet week.
- Data
- Reporting
- For agencies
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September 17, 2026
What to send your tech partner before the pitch gets approved
The concept deck is enough to get a line-item budget back in a business day. Here is what else shortens the build, and what can wait until kickoff.
- For agencies
- Process
- Budgeting
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