Chevrolet at Making Strides Detroit: Slow-Motion Robot Camera Videos Delivered by a Wristband Tap
Case Studies/Making Strides Against Breast Cancer · Detroit, MI

Chevrolet at Making Strides Detroit: Slow-Motion Robot Camera Videos Delivered by a Wristband Tap

Robot CameraUFactory xArmSlow-Motion VideoRFID WristbandsInTouch IntegrationSMS + Email DeliveryChevrolet CorvetteCause Marketing

82

Walkers Filmed

100%

Got Their Video

~2 sec

From Camera to Phone

For Jack Morton, PivotXP ran a robot camera at Chevrolet's pink Corvette at the Making Strides Against Breast Cancer walk in Detroit on October 10, 2026. Walkers tapped the RFID wristband they wore from registration, a UFactory xArm on a Glamatic rail filmed them in slow motion, and the video reached their phone and inbox in about two seconds. All 82 walkers filmed received their video.

Client

Chevrolet

Agency Partner

Jack Morton

Location

Making Strides Against Breast Cancer · Detroit, MI

Published

October 2026

The Ask: A Personal Moment at the Pink Corvette

Chevrolet

The Ask: A Personal Moment at the Pink Corvette

Making Strides is a morning walk built around the people participants walk for. Chevrolet wanted a moment at its pink Corvette that felt personal and celebratory, and that walkers could keep and share.

Jack Morton needed it to fit a crowd on the move: no forms or typing at the car, and no waiting around for a link later.

0

Forms at the Car

1 Tap

Wristband to Start

1 Morning

Live in Detroit

PivotXP Custom Software

What We Built: Tap the Wristband, the Robot Does the Rest

A walker steps up to the pink Corvette and taps their registration wristband. Our robot camera, a UFactory xArm riding a Glamatic rail, sweeps around them and captures a slow-motion video. Seconds later the video is in their inbox and on their phone, ready to download and share.

The booth reads the wristband and checks it against Chevrolet's event registration (InTouch) through our event platform, the same platform we built for Chevrolet at the State Fair of Texas, switched from photos to video for this event. It uploads each video straight to storage, sends the guest's personal link by SendGrid email and Twilio text, and tracks booth health live, alerting staff if anything goes offline.

~2 sec

Median, Take to Phone

82

Delivered by Email

78

Delivered by Text

Making Strides Detroit

On the Day: Walkers Showed Who They Walk For

The rig ran from 8:05 to 11:18 AM, and the 10 o'clock hour was the busiest, as walkers gathered before and after the route.

Walkers loved posing with the Corvette, and many used the moment to show who they were walking for.

33

Videos in the Busiest Hour

3.2 hrs

Live

86

Slow-Motion Videos

FAQ

Questions about this build

Who ran the robot camera for Chevrolet at Making Strides Detroit?

PivotXP ran the robot camera for Chevrolet and the agency Jack Morton at the Making Strides Against Breast Cancer walk in Detroit on October 10, 2026. It filmed 82 walkers in slow motion with a pink Corvette, and every one of them received their video.

How did walkers get their robot camera video without filling anything in?

Walkers tapped the RFID wristband they already wore from registration. PivotXP's event platform checked it against Chevrolet's registration system, linked the video to that walker, and sent their personal link by email and text. The median time from the end of a take to the guest's phone was about two seconds.

What robot camera rig did PivotXP use at Making Strides Detroit?

A UFactory xArm robot arm riding a Glamatic rail, sweeping a slow-motion camera move around each walker. The rig captured 86 videos over 3.2 hours, with 33 in the busiest hour.

Gallery

See It in Action

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