Revved Up Connections: Coca-Cola's Selfie Station on the NASCAR Circuit
3,488
Left Turns Made
1,062
Photos & GIFs Captured
3
Tour Stops
Charlotte | Daytona | Phoenix At three of NASCAR's biggest race weekends, Coca-Cola brought fans closer to the action with a Selfie Station that blended interactive technology with race-day excitement. Across Charlotte, Daytona, and the Championship in Phoenix, guests got to capture and share their own winner's-circle moments powered by a seamless QR-based experience. The...
Client
Coca-Cola
Location
Charlotte · Daytona · Phoenix
Coca-Cola
Three Markets, One Tour: Charlotte → Daytona → Phoenix
Across three of NASCAR's biggest race weekends, Coca-Cola brought fans closer to the action with a Selfie Station that blended interactive technology with race-day excitement. From Charlotte to Daytona to the Championship in Phoenix, every stop delivered a winner's-circle moment guests could capture and share on the spot.
Each market got its own treatment. Custom Coca-Cola-branded backdrops and graphics were designed specifically for each venue, so the activation felt native to every track instead of bolted on.
It was the same promise everywhere — fast, fun, unmistakably Coca-Cola — built to match the pace of race day.
3
NASCAR Markets
Per-Stop
Custom Graphics
Coca-Cola
Brand Through-Line
PivotXP
The QR Flow That Made the Line Move
PivotXP built a two-step QR flow designed to kill the bottleneck that usually slows photo activations down. While fans waited in line, they scanned a registration QR code that collected their contact info and instantly generated a personal QR code unique to them.
At the Selfie Station, that personal code did everything: it launched the experience, fired the capture, and routed the finished photo or GIF straight to the guest's phone or email. No typing, no waiting, no friction.
The result was clean, accurate data across all three markets — and a line that kept moving even at peak race-day traffic.
2-Step
QR Flow
Zero
Manual Entry
Clean Data
Across 3 Markets
Coca-Cola
Full-Scope Operation, Race-Day Pace
PivotXP managed the entire footprint — booth setup, software customization, live event operations, and on-site support across every weekend. Coca-Cola's team got a turnkey experience that ran the same way at every track.
Across the three races, fans pulled 1,062 photos and GIFs out of the Selfie Station, each one delivered instantly with location-specific graphics. Every output became a personalized digital keepsake fans actually wanted to share.
From Charlotte to Phoenix, the activation became a highlight on the NASCAR circuit — proof that the right tech, run the right way, can keep up with the fastest sport in the country.
1,062
Photos & GIFs
Turnkey
Setup + Live Ops
Instant
Digital Delivery
Gallery
See It in Action
6 photos
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