Chevy Pitch Against The Machine
963
Pitches Thrown
321
Videos Created
78 MPH
Fastest Arm
Overview When global experiential agency Jack Morton needed a wow-worthy activation for Chevrolet, they turned to PivotXP to deliver something unforgettable. We created a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle—a legendary muscle car on full display and clocked at 96 mph. Using radar speed tracking,...
Client
Chevrolet — via Jack Morton
Location
Chevy Activation Tour
Chevrolet
A 1968 Chevelle Clocked at 96 MPH — Beat It If You Can
When Jack Morton needed a wow-worthy activation for Chevrolet, PivotXP delivered Pitch Against The Machine — a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle.
The Chevelle wasn't a graphic. It was a legendary muscle car on full display, with its actual top-end speed of 96 mph set as the benchmark every guest had to beat. Real car, real speed, real stakes — that was the entire premise.
Guests could check the Chevelle out up close, snap photos, and then "race" it virtually through the activation itself. Every pitch was a moment built around the vehicle, not next to it.
1968
Chevy Chevelle
96 MPH
Benchmark to Beat
Real Car
Real Speed, Real Stakes
PivotXP
Radar Gun + 120fps Camera + RFID = a Branded Video in Under a Minute
PivotXP built the whole stack: a Stalker Sport 3 radar gun capturing each pitch's exact speed, a Canon R8 recording every throw in buttery 120fps slow motion, RFID wristbands triggering personalized sessions, and real-time processing producing a finished cinematic clip in seconds.
Every guest's video showed their own pitch composited directly against the 96 mph Chevelle benchmark — with speed overlays, slow-mo beats, and full Chevy branding baked in. No green screen, no post-production, no manual editing.
It was hardware, software, video, and cloud — all under one roof, all running live, all delivering a guest's branded clip via email and SMS within seconds of the pitch.
120 FPS
Cinematic Capture
Radar Gun
Exact Speed Data
<1 Min
Video Delivery
Chevrolet
963 Pitches, 321 Videos, 78 MPH Fastest Arm
Across the run, guests threw 963 pitches and walked away with 321 finished cinematic clips — every one of them automatically generated, branded, and delivered to their phone without an app download or a manual share step.
The fastest arm clocked in at 78 mph. The benchmark held. The shareable content didn't stop coming.
Built for high-volume crowds with sub-second response, redundant systems, and offline modes, the activation proved that sports, storytelling, and speed can all run on a single repeatable, scalable system.
963
Pitches Thrown
321
Videos Delivered
78 MPH
Fastest Arm
Gallery
See It in Action
4 photos
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