Case Study
Lights, Camera, Action: The Glam Cam at the Captain America: Brave New World Premiere
Los Angeles, CA | Red Carpet Experience When the stars came out for the Captain America: Brave New World premiere, PivotXP brought a show-stopping cinematic moment to the red carpet. The Glam Cam robot transformed the traditional photo op into a high-impact, studio-quality experience that stunned fans. The Experience As guests stepped onto the carpet,...

The Story
Los Angeles, CA | Red Carpet Experience
When the stars came out for the Captain America: Brave New World premiere, PivotXP brought a show-stopping cinematic moment to the red carpet. The Glam Cam robot transformed the traditional photo op into a high-impact, studio-quality experience that stunned fans.
The Experience
As guests stepped onto the carpet, they were greeted by the Glam Cam — a high-speed robotic camera system designed to capture sweeping, dynamic hero shots worthy of the big screen. Fans were invited to hold Captain America’s shield, strike their best poses, and unleash their inner Avenger.
From those dressed to impress in red-carpet fashion to others channeling their favorite MCU heroes, every guest became part of the spectacle. Each recording was instantly edited into a polished, slow-motion highlight video that looked straight out of a movie trailer — and delivered directly to their devices within moments.
Technology Meets Fandom
Behind the glamour was precision engineering. The Glam Cam captured every movement in stunning 180 frames per second , ensuring that even the smallest details — from the flick of a cape to the flash of a smile — played out in cinematic slow motion. PivotXP handled every aspect of the activation — from robotic camera programming and on-site capture to real-time rendering, editing, and delivery. The result was a seamless fusion of Hollywood-grade production and interactive technology, bringing fans closer to the cinematic world they love.
The Results
- 🎥 204 custom videos captured
- 👥 252 fans featured across the outputs
- ⚙️ Filmed at 180 fps for ultra-smooth cinematic playback
- 💻 Full on-site capture, edit, and share system powered by PivotXP
- ⭐ Memorable red carpet moments shared across social media
A Premiere Worthy of a Superhero
The Glam Cam gave fans a chance to experience their own blockbuster moment — turning the red carpet into a stage where everyone could be the star. The result was an unforgettable blend of technology, creativity, and pure fan energy — a true cinematic experience powered by PivotXP.
Gallery
3 photos
More Case Studies
A few more builds worth exploring.
Coca-Cola x Daytona 500 — Registration Analytics
Over four live event days at the Daytona 500 (Feb 12–15, 2026), PivotXP captured 1,958 fan identities through a high-throughput registration flow and used ExperientialOS to produce CRM-ready insights: participation momentum, purchasing-power demographics, product preference signals, and peak timing windows for operational optimization.
Read case study →
ABC : The Oscars
Project Objective: The objective was to design a captivating and highly shareable feature that would embody the essence of the Oscars at the Museum of Academy Arts in Los Angeles, during the days leading up to the event and at the official Oscars watch party. Implementation Strategy: In collaboration with various partners to deliver an...
Read case study →