UFC X 2023
5,592
Memories Captured
10
Unique Activations
Multi-Day
Fan Experience
The Ask Create a series of captivating and unique activations for UFC fans during the UFC X event in Las Vegas, involving multiple brands over consecutive days. PivotXP was entrusted with the mission of designing each activation to stand out, leveraging both our comprehensive turn-key solutions and bespoke creations. Project Objective The primary objective was...
Client
UFC
Location
Las Vegas, NV
UFC X
Ten Brands, Ten Activations: A Multi-Day Photo Footprint
UFC X brought the biggest names in mixed martial arts together with the brands that fuel the sport — and PivotXP was tasked with making every sponsor moment land. Across consecutive days in Las Vegas, we designed and operated ten distinct activations, each tailored to a specific partner.
The challenge wasn't just throughput. Every brand needed something that felt purpose-built, not boilerplate. That meant pulling different tools out of the kit for each footprint and engineering custom outputs to match the partner's creative.
By the end of the run, fans had moved through ten very different experiences — but every one of them walked away with content tied to a specific brand moment.
10
Unique Activations
Consecutive
Event Days
Brand-Tailored
Output Per Booth
PivotXP
A Full Toolbox: From Selfie Station to 360 Cam to Green Screen
No single piece of tech could carry ten different activations. So we deployed the full stack — Selfie Station for fast GIFs, Photo Booth Pro with on-site printing for tangible takeaways, 360 Cam for immersive bullet-time captures, and a green screen rig for cinematic composites with custom backgrounds.
Each station was paired with branded overlays, custom props, and software flows tuned to the specific sponsor — so a fan pressing the same button at two different booths got two entirely different outputs.
Behind the scenes, our software handled the orchestration: capturing, branding, and routing every piece of content for instant text/email delivery while also queueing prints on demand.
5+
Hardware Platforms
Custom
Software Per Brand
On-Site
Print Fulfillment
UFC X
Fans in the Lineup: 5,592 Shareable Moments
Fans stepped in to pose as if they were part of the fight card — striking weigh-in poses, standing alongside real UFC fighters, and walking away with content built to share.
Across the run, 5,592 individual memories were captured and delivered — as still photos, animated GIFs, 360 Cam clips, green-screen composites, and printed keepsakes. Social engagement spiked organically as attendees pushed their UFC X moments out across their own channels.
What made the activation work wasn't just the volume — it was that every output looked like it belonged to the brand that produced it.
5,592
Memories Captured
Organic
Social Amplification
Brand-Aligned
Output Quality
Gallery
See It in Action
7 photos · 2 videos
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