Chevy at the 2025 All-Star Game Fan Fest
2,856
Outputs Created
5 Days
MLB All-Star Run
RFID
Powered Footprint
Overview At the 2025 MLB All-Star Game Fan Fest in Atlanta, Jack Morton partnered with PivotXP to design and deliver a five-day interactive brand experience for Chevrolet that connected baseball fans with Chevy's latest vehicles in exciting, shareable ways. From LED-lit showrooms to green screen activations and RFID-powered personalization, the experience brought together innovation, energy,...
Client
Chevrolet — via Jack Morton
Location
Atlanta — 2025 MLB All-Star Fan Fest
Chevrolet
An RFID-Powered Guest Journey Across Five Days
At the 2025 MLB All-Star Fan Fest in Atlanta, Jack Morton partnered with PivotXP to design and run a five-day interactive footprint for Chevrolet — connecting baseball fans with Chevy's latest vehicles in ways that were as shareable as they were memorable.
Every guest started the same way: a one-time registration that issued an RFID wristband. From that moment forward, every activation across the footprint ran on a single tap. No repeated data entry, no friction between stations.
On the back end, Chevy got complete engagement analytics — who visited which activation, in what order, and with what content — perfect for marketing attribution and post-event reporting.
RFID
One-Time Registration
Tap-to-Trigger
Every Activation
Full
Engagement Analytics
PivotXP
Five Vehicle Moments, One Connected System
Each Chevy vehicle got its own activation, and PivotXP built the tech that made every one of them sing. The 2025 Corvette ZR1 sat in a 20-foot-deep LED-lit room where the lighting shifted dynamically to each guest's favorite team's colors. The 2025 Traverse hosted a karaoke moment with country artist Austin Snell, with the windows green-screened to scenic views and the resulting music video auto-delivered via email and SMS.
The 2025 Silverado EV doubled as a green-screen photo experience that dropped fans into Bristol Speedway for the Braves-Reds matchup — every guest exiting with a professionally printed postcard of themselves on the track. A custom AI-powered Baseball Card kiosk used background removal to generate personalized, team-styled cards in seconds, automatically saved to a guest's RFID profile.
Every output — video, photo, postcard, baseball card — was branded, instantly delivered, and tied back to the same wristband.
Corvette ZR1
LED-Lit Showroom
Green Screen
Traverse + Silverado EV
AI
Baseball Card Kiosk
Chevrolet
Starlink Backbone, 2,856 Outputs Delivered
Fan Fest venues are notorious for unreliable Wi-Fi. PivotXP deployed Starlink across the footprint so every upload, every delivery, and every API call — across all five activations — ran at speed even in the most bandwidth-starved corners of the venue.
Across five days, the footprint produced 2,856 personalized outputs — videos, postcards, baseball cards, music-video keepsakes — every one delivered automatically and ready to share.
It was a masterclass in pairing live event design with smart technology: personalized brand moments fans loved in-venue, took home, shared online, and remembered.
Starlink
Connectivity Backbone
2,856
Outputs Delivered
Auto-Delivery
Across All Activations
Gallery
See It in Action
13 photos
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