Universal Studios : Argylle
Case Studies/New York City

Universal Studios : Argylle

Array CameraStop-MotionMovie PremiereAfter-PartyBranded Capture

145

Videos Created

14

Simultaneously Triggered Cameras

Stop-Motion

Output Style

The Ask Develop a shareable video experience that showcases a rich, multi-dimensional setting, featuring actors and guests, following a screening of the movie "Argylle" in New York City. Project Objective Utilizing our advanced Array technology and a setup of 14 simultaneously triggered cameras, we crafted a captivating stop-motion video. This video uniquely highlighted attendees interacting...

Client

Universal Studios — Argylle

Location

New York City

Universal Studios — Argylle

A Spy-Movie After-Party Built for the Premiere

Following the New York City screening of Argylle, Universal Studios hosted an exclusive after-party — and asked PivotXP for a video moment that captured the film's multi-dimensional, secret-agent energy with guests at the center of it.

We built a richly designed environment where guests mingled with costumed actors dressed as agents from the film. The set wasn't just a backdrop. It was part of the cinematic frame every guest stepped into.

The brief was simple: make the after-party feel like a scene in the movie itself. Every detail was tuned for that.

NYC

Post-Screening

Costumed Agents

On-Set Talent

Cinematic

Set Design

PivotXP

The Array: 14 Simultaneously Triggered Cameras for a Stop-Motion Output

PivotXP brought our advanced Array technology with 14 cameras firing in perfect sync — capturing every moment from a wide spread of angles in a single instant. Stitched together, those frames produced a captivating stop-motion video that put guests directly into a multi-dimensional scene with the film's costumed agents.

The whole stack — Array, processing, branding, delivery — ran on a system PivotXP designed, built, and operated end-to-end on-site.

What guests took home wasn't a posed photo. It was a cinematic clip that looked like deleted footage from the movie itself.

14

Synced Cameras

Stop-Motion

Multi-Angle Edit

End-to-End

PivotXP Build

Universal Studios — Argylle

From Screen to Share: 145 Cinematic Clips

PivotXP set up dedicated sharing stations across the footprint so guests could grab their finished clip and post it on the spot. No waiting, no manual handoff.

Across the night, 145 personalized stop-motion videos were captured and pushed out — every one of them carrying Argylle's branding directly into a guest's social feed within minutes of the screening.

It turned a screening after-party into earned reach for the film's opening week.

145

Custom Videos

On-Site

Sharing Stations

Earned Reach

Opening-Week Push

Gallery

See It in Action

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