Play to Win: Shaq-A-Licious XL Gummies Game Experience

At ComplexCon in Las Vegas, PivotXP helped bring competitive energy and bold branding to life for Shaq-A-Licious XL Gummies — turning a classic Pop-A-Shot setup into a crowd-pulling spectacle.

Guests stepped up to test their shooting skills while a custom-built leaderboard, displayed on a large-format screen above the booth, instantly tracked scores and ranked top contenders. The leaderboard became the booth's center of gravity — pulling attendees in from across the floor and creating a natural moment of intrigue and momentum.

By the second hour, the energy was self-sustaining: new high scores kept climbing the rankings, crowds gathered to watch, and the leaderboard itself became the show.

Multiple prize tiers were awarded across the two days, culminating in a grand prize of custom sneakers tied directly to the Shaq-A-Licious brand. As winners were announced, PivotXP software triggered an on-the-spot photo capture moment — a branded digital photo delivered instantly for sharing.

Each shot became a true winner's-circle moment, tied directly to the prize itself. 431 pairs of sneakers walked out with winners, and every win became a shareable post that extended the brand's reach beyond the booth.

What started as Pop-A-Shot ended as a fully connected brand experience — gameplay, leaderboard, SMS, prize delivery, and shareable content all running on a single PivotXP stack.