Written in the Stars: WPP's AI-Powered CES Experience
3 Days
CES Run
AI-Powered
Artwork Generation
1-of-1
Every Output Unique
At CES in Las Vegas, PivotXP partnered with Be The Machine on an AI experience for WPP. Guests entered a meaningful date and place on a tablet, and a custom workflow using Google's AI generated that night sky in WPP's CES colors. Each design, stamped with its coordinates and date, was printed on a canvas bag, so no two were alike.
Client
WPP · Be The Machine
Location
Las Vegas, NV · CES
Published
August 2026
WPP
A Memory Becomes a Night Sky
Guests began at a tablet where PivotXP's custom interface prompted them to choose an important date from their life and the city and state connected to that memory. That information generated a unique interpretation of the night sky tied to that exact place and moment in time.
But this wasn't the traditional dark blue sky and white stars. Inspired by WPP's visual identity for CES, each creation reimagined the celestial landscape through vibrant light blues, neon greens, touches of purple, and a constellation of white stars.
The output felt equal parts personal, futuristic, and distinctly WPP — a memory rendered in the brand's own palette.
Custom
Tablet Interface
Date + Place
Guest Inputs
WPP Palette
Celestial Treatment
PivotXP
Google AI, Wired Into a Fully Custom Workflow
Behind the experience, PivotXP integrated Google's AI technology into a completely custom workflow that transformed guest inputs into individualized artwork.
Each submission moved seamlessly from the tablet interface through the generation process and into a print-ready design — no manual steps, no design queue, no bottleneck between a guest's memory and their finished artwork.
Technology wasn't the final destination here. It was the tool used to create something meaningful to each individual guest — and because every date, location, and story was different, no two outputs were exactly alike.
Google AI
Generation Engine
Auto
Print-Ready Pipeline
1-of-1
Every Output
WPP
From Digital to Physical: A Takeaway Worth Carrying
The personalized artwork didn't stay on a screen. Once generated, each guest's celestial design — along with the coordinates and date behind their chosen moment — flowed directly into the printing workflow and onto a canvas bag.
Guests walked out of CES carrying a functional, highly personalized takeaway: their own night sky, stamped with the latitude, longitude, and date of a moment that mattered to them.
At an event centered around what's next, WPP gave guests an experience rooted in something much more personal — where they've already been.
Canvas Bag
Printed Per Guest
Lat + Lon + Date
Stamped on Art
Seamless
Digital-to-Physical
FAQ
Questions about this build
Who built WPP's AI night sky canvas bag experience at CES?
PivotXP built it in partnership with Be The Machine. At CES in Las Vegas, guests entered a meaningful date and place on a tablet, and a custom PivotXP workflow using Google's AI generated that night sky in WPP's CES colors. Each design, stamped with its coordinates and date, was printed on a canvas bag over the three-day run, so every output was one of a kind.
How did the Written in the Stars AI workflow work?
A custom tablet interface asked each guest for an important date and the city and state tied to that memory. PivotXP's workflow passed those inputs to Google's AI to generate a night sky for that place and time in WPP's palette of light blues, neon greens and purple. The design moved automatically into a print-ready file, with no manual design step between input and output.
What did guests take home from the WPP CES experience?
Each guest left with a canvas bag printed with their own AI-generated night sky, stamped with the latitude, longitude and date of the moment they chose. Because every date and location was different, no two bags were alike. The design flowed from generation straight into the printing workflow on site.
Could a brand offer personalized AI-generated artwork printed on merch at a trade show?
Yes. PivotXP can build a custom AI workflow that turns guest inputs into artwork in the client's colors and sends it straight to print, built to the client's brand guidelines by PivotXP's local, in-house developers. The WPP version at CES printed each design on a canvas bag. Proven builds go live in days.
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