Case Studies/Las Vegas, NV · CES

Written in the Stars: WPP's AI-Powered CES Experience

AI PersonalizationGenerative ArtCustom Tablet InterfaceDigital-to-PhysicalCanvas Bag PrintingCES

3 Days

CES Run

AI-Powered

Artwork Generation

1-of-1

Every Output Unique

At CES in Las Vegas, PivotXP partnered with Be The Machine to create a personalized AI experience for WPP that transformed meaningful moments from a guest's life into one-of-a-kind celestial artwork — generated from a date and place that mattered to them, then printed onto a canvas bag they carried out the door.

Client

WPP · Be The Machine

Location

Las Vegas, NV · CES

WPP

A Memory Becomes a Night Sky

Guests began at a tablet where PivotXP's custom interface prompted them to choose an important date from their life and the city and state connected to that memory. That information generated a unique interpretation of the night sky tied to that exact place and moment in time.

But this wasn't the traditional dark blue sky and white stars. Inspired by WPP's visual identity for CES, each creation reimagined the celestial landscape through vibrant light blues, neon greens, touches of purple, and a constellation of white stars.

The output felt equal parts personal, futuristic, and distinctly WPP — a memory rendered in the brand's own palette.

Custom

Tablet Interface

Date + Place

Guest Inputs

WPP Palette

Celestial Treatment

PivotXP

Google AI, Wired Into a Fully Custom Workflow

Behind the experience, PivotXP integrated Google's AI technology into a completely custom workflow that transformed guest inputs into individualized artwork.

Each submission moved seamlessly from the tablet interface through the generation process and into a print-ready design — no manual steps, no design queue, no bottleneck between a guest's memory and their finished artwork.

Technology wasn't the final destination here. It was the tool used to create something meaningful to each individual guest — and because every date, location, and story was different, no two outputs were exactly alike.

Google AI

Generation Engine

Auto

Print-Ready Pipeline

1-of-1

Every Output

WPP

From Digital to Physical: A Takeaway Worth Carrying

The personalized artwork didn't stay on a screen. Once generated, each guest's celestial design — along with the coordinates and date behind their chosen moment — flowed directly into the printing workflow and onto a canvas bag.

Guests walked out of CES carrying a functional, highly personalized takeaway: their own night sky, stamped with the latitude, longitude, and date of a moment that mattered to them.

At an event centered around what's next, WPP gave guests an experience rooted in something much more personal — where they've already been.

Canvas Bag

Printed Per Guest

Lat + Lon + Date

Stamped on Art

Seamless

Digital-to-Physical

Gallery