Neon Nights: Chevrolet Photo Experience at the New York Auto Show

Guests stepped up to a branded Chevrolet photo booth and scanned their event-issued ID bracelet to begin. Instantly, the system pulled their information and customized the experience — adding their last name (or custom text) to a glowing neon road sign within the scene.

With a choice of vintage Chevrolet vehicles set against a dusk backdrop, guests posed as if they were part of a classic roadside moment — complete with cinematic lighting and retro styling.

After capturing their photo, guests reviewed and approved their image before moving into the takeaway phase.

Once approved, each photo was printed on-site and transformed into a custom magnet by brand ambassadors in real time.

This added a tactile, lasting element to the experience — giving guests something physical to take home, while also receiving a shareable digital version of their animated image.

By combining storytelling, personalization, and physical takeaways, PivotXP helped Chevrolet turn a simple photo booth into a memorable brand experience — one that guests could hold onto long after leaving the show floor.