Neon Nights: Chevrolet Photo Experience at the New York Auto Show
3,639
Magnets Made
API
Driven Personalization
Live
On-Site Printing
At the New York Auto Show, PivotXP partnered with Jack Morton and Chevrolet to create a photo experience that blended vintage Americana with modern technology — giving guests a moment that felt both nostalgic and personalized.
Client
Chevrolet / Jack Morton
Location
New York, NY
Chevrolet
The Experience: Step Into a Classic Chevy Moment
Guests stepped up to a branded Chevrolet photo booth and scanned their event-issued ID bracelet to begin. Instantly, the system pulled their information and customized the experience — adding their last name (or custom text) to a glowing neon road sign within the scene.
With a choice of vintage Chevrolet vehicles set against a dusk backdrop, guests posed as if they were part of a classic roadside moment — complete with cinematic lighting and retro styling.
After capturing their photo, guests reviewed and approved their image before moving into the takeaway phase.
Live
On-Site Capture
Vintage
Chevrolet Vehicles
Dusk
Cinematic Backdrop
PivotXP
Where Tech Meets Personalization
PivotXP integrated directly with the event's API, allowing for seamless personalization without requiring manual input.
The experience featured real-time background removal that placed guests into a stylized Chevrolet environment, dynamic text personalization applied to the neon signage, and animated digital outputs that added movement and life to the final image.
The result was a photo that didn't just capture a moment — it told a story.
API
Real-Time Integration
Auto
Background Removal
Custom
Neon Personalization
Chevrolet
A Takeaway That Sticks
Once approved, each photo was printed on-site and transformed into a custom magnet by brand ambassadors in real time.
This added a tactile, lasting element to the experience — giving guests something physical to take home, while also receiving a shareable digital version of their animated image.
By combining storytelling, personalization, and physical takeaways, PivotXP helped Chevrolet turn a simple photo booth into a memorable brand experience — one that guests could hold onto long after leaving the show floor.
3,639
Magnets Made
+ Digital Delivery
Animated
Digital Output
Gallery
See It in Action
3 photos · 1 videos
Ready to create your next experience?
From concept to execution, PivotXP builds experiences that move people.