Touch to See How Tough Is Tested: Polaris Interactive Display Experience

Product Testing | Brand Storytelling

Polaris is known for building machines that thrive in the harshest environments — from deep snow to dusty trails and everything in between. To bring that promise to life in a hands-on way, PivotXP created a custom touchscreen experience that allowed guests to explore exactly how tough is tested.

The Experience

Guests were invited to interact with a bold touchscreen display titled “Touch to See How Tough Is Tested.” With a simple tap and swipe, users could scroll through Polaris’ testing process — watching real-world stress tests, environmental trials, and durability challenges that push every vehicle to its limits.

The interface was intentionally designed to be intuitive and inviting, giving users the freedom to explore the content at their own pace. From impact tests to environmental simulations, the screen transformed technical product development into an engaging, story-driven experience.

Turning Testing into Storytelling

Beyond product tests, guests could also view a dedicated testimonial section — showcasing real customer stories and voices that reinforced Polaris’ commitment to reliability, performance, and trust.

By pairing raw testing visuals with customer stories, the experience delivered both hard proof and emotional connection — turning complex engineering into compelling brand storytelling.

Built for Exploration

PivotXP designed and developed the touchscreen interface from the ground up — crafting an experience that felt more like a digital showroom than a traditional product display. The custom UI allowed users to:

• Browse test categories
• Select and play videos on demand
• Navigate seamlessly between content sections
• Explore testimonials and brand messaging

Every interaction was designed to feel fluid, modern, and immersive — helping Polaris move beyond telling its story and letting guests explore it themselves.

A Brand You Feel — Not Just See

This interactive experience gave Polaris a powerful platform to showcase durability not as a tagline, but as a truth visitors could touch and explore. By combining cinematic test footage, intuitive design, and real-world testimonials, PivotXP helped bring Polaris’ toughest moments straight to the fingertips of its audience.