Disney : WISH
2,320
Videos Created
5
Custom Music Tracks
3
Venues (Premiere → Downtown Disney)
The Ask The goal was to create an engaging and widely shareable feature that would showcase an interactive room setup, complete with dynamic lighting that changed colors, at the premiere of the movie "WISH." Project Objective In collaboration with various partners who utilized our 360-degree video camera technology, we aimed to capture attendees from every...
Client
Disney — WISH
Location
Premiere · Studio Lot · Downtown Disney
Disney — WISH
A Music Video Moment for Every WISH Guest
For the premiere of Disney's WISH, the brief was to create something shareable enough to live beyond the carpet — an interactive feature that turned guests into the star of their own moment from the film's world.
PivotXP built a fully custom room with dynamic color-changing lighting tied to the film's visual identity. Guests stepped in, selected a song, and danced inside an environment that shifted around them in real time.
Every moment was captured, branded, and ready to share — the kind of premiere takeaway that lived in social feeds long after the lights came up.
WISH Premiere
Anchor Event
Dynamic
Color-Changing Room
Song + Dance
Guest-Driven Capture
PivotXP
360° Capture, Five Custom Tracks, One Cinematic Output
PivotXP designed the capture stack around our 360-degree video camera technology — recording attendees from every conceivable angle as they moved through the room. That gave us the raw footage to build something more ambitious than a standard photo op.
Behind the scenes, we cut five unique music videos, each synced to a different track and intercut with scenes from WISH itself plus pre-recorded content captured inside the experience. Guests didn't just walk away with a clip of themselves — they walked away with a music video.
Every output looked like it belonged to the film. That was the whole point.
360°
Camera Capture
5
Synced Music Edits
Film + Live
Combined Footage
Disney — WISH
From Premiere to Downtown Disney: 2,320 Videos and Counting
The reaction at the premiere was strong enough that Disney extended the activation well beyond opening night. It moved next to Disney's Studio Lot for an additional run, and then spent a full week at Downtown Disney — opened up to the general public.
Across all three venues, 2,320 personalized music videos were produced and shared. Every clip carried WISH's branding directly into a guest's social feed, extending the film's earned reach far past the premiere itself.
What started as a single premiere moment became a multi-venue program — proof that a great in-room experience can keep working long after the event is over.
2,320
Videos Created
Premiere → Public
Multi-Venue Run
Earned Reach
Social Amplification
Gallery
See It in Action
0 photos · 1 videos
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