
Chevrolet
Build 01 · Homestead-Miami Speedway · Homestead, FL
Chevrolet at NASCAR Championship Weekend: An AI Photo Kiosk That Puts Fans in the Winner's Circle
- 337
- Fan Photo Sessions
- 301
- Photos Sent to Fans' Phones
- ~16 sec
- AI Face Swap
Built: An AI photo kiosk for Chevrolet at NASCAR Championship Weekend, with Jack Morton, who supplied the art spec and driver photography. Fans picked one of five Chevrolet Cup drivers, took one photo, and about 16 seconds later saw themselves in a Chevrolet fire suit next to that driver under championship fireworks. Each fan also got an 8-second vertical video, by text, email or QR. Over three show days fans ran 337 sessions and took 301 photos home, with 42 sessions in the peak hour.
Lesson: Put the guest on a pre-approved body and scene. Every logo and sponsor mark is right because the AI never draws them.
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