Driven Through Music City: Chevy at CMA Fest 2026
2,595
Guests Registered
3,704
Total Fan Outputs
5
Connected Activations
At CMA Fest 2026 in Nashville, Chevy brought fans into the heart of Music City with a multi-location experience built around classic vehicles, country music, and personalized content. In partnership with Jack Morton, PivotXP delivered five connected activations across downtown Nashville, all powered by a unified RFID wristband system.
Client
Chevrolet · Jack Morton
Location
Downtown Nashville, TN
Chevrolet
Heritage Truck: Ella Langley Dandelion
Fans were invited to slow down and enjoy a more relaxed moment in the middle of the festival — sitting in the shade on a comfortable couch, making flower crowns, and posing in front of one of Chevy's Heritage Classics.
The experience blended country-inspired styling with a warm, laid-back atmosphere, creating a photo moment that felt right at home at CMA Fest.
1,441
Outputs Delivered
RFID
Wristband Capture
Chevrolet
Hall of Fame
Inside the Country Music Hall of Fame, guests stepped into a photo experience centered around a large-scale golden record. With guitars and additional props available, fans could pose like country music stars.
This activation leaned into the setting, pairing Chevy's festival presence with the history and energy of country music.
1,107
Outputs Delivered
Golden Record
Backdrop
Chevrolet
Corvette Alley
Fans had the chance to sit inside or stand beside a classic Chevrolet Corvette. Using PivotXP's Overhead 360 system, guests received a full 360-degree video output featuring themselves with the car.
The result was a polished, dynamic content piece that gave fans a premium vehicle moment designed for digital sharing.
933
Outputs Delivered
Overhead 360
Video Capture
Chevrolet
See the USA
Fans chose from three classic vehicle options before stepping into a custom photo experience. After making their selection, guests were composited into a one-of-a-kind image featuring an animated scenic background, a picturesque sunset, and a custom LED-lit sign.
By combining guest choice, vehicle personalization, and stylized digital output, the activation created a memorable travel-inspired Chevy moment.
223
Outputs Delivered
3
Vehicle Choices
Chevrolet
Equinox Music Trivia
Fans listened to snippets of country songs and guessed the artist, earning points for each correct answer — the more answers they got right, the longer they stayed in the competition.
A custom 8-bit designed leaderboard tracked scores in real time, adding a playful, gamified element to Chevy's CMA Fest presence.
Real-Time
Leaderboard
RFID
Scoring Tie-In
Gallery
See It in Action
9 photos · 6 videos
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