Trading Cards & Trackside Moments: Sports Illustrated Resorts at the Cracker Barrel 400
715
Total Fan Outputs
514
Trading Cards Created
201
Overhead 360 Videos
At the Cracker Barrel 400 at Nashville SuperSpeedway, Sports Illustrated Resorts gave fans the chance to create personalized race-day content through two connected activations. In partnership with Etzel Agency, PivotXP delivered a custom trading card experience and an Overhead 360 video activation, both powered by a shared registration workflow.
Client
Sports Illustrated Resorts · Etzel Agency
Location
Nashville SuperSpeedway
Sports Illustrated Resorts
Custom Trading Cards
Guests scanned their QR code at the front of the line to begin. The system captured their photo, then gave them the option to approve or retake their image before moving forward.
Once approved, each card was printed, cut out, placed into a trading card hard case, and finished with custom holographic stickers — a polished, physical keepsake that felt collectible, personal, and true to the energy of race day.
514
Trading Cards Created
QR-Based
Capture & Delivery
Sports Illustrated Resorts
Overhead 360
Fans stood in front of a Sports Illustrated Resorts-branded racecar for a dynamic Overhead 360 video moment, with the camera moving around them to create a polished, trackside video designed for sharing.
Because the activation used the same registration and QR workflow as the trading cards, guests didn't need to re-enter their information — their video was automatically connected to their profile and delivered to the contact details already on file.
201
Videos Delivered
Shared QR
Workflow
Gallery
See It in Action
4 photos · 5 videos
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