Fight Night in the Nation's Capital: UFC Freedom 250
Case Studies/The Ellipse · Washington, DC

Fight Night in the Nation's Capital: UFC Freedom 250

Premium RobotSelfie StationBranded Photo CaptureRobotic Video CaptureUFC

3,432

Total Fan Outputs

1,853

Weigh-In Photos

1,579

Champion Videos

At UFC Freedom 250, held at The Ellipse in Washington, DC, fans stepped into the spotlight just steps from two of the country's most iconic landmarks. In partnership with 160/90, PivotXP brought two fan-favorite UFC activations to the nation's capital: UFC Weigh-In, sponsored by Total Wireless, and UFC Champion.

Client

UFC · 160/90 · Total Wireless

Location

The Ellipse · Washington, DC

UFC Weigh-In
UFC Weigh-In 2
UFC Weigh-In 3

Total Wireless

UFC Weigh-In

Guests stepped onto a custom prop scale inspired by the official weigh-ins fighters complete before fight night. While the scale was designed for the moment rather than measurement, the experience gave fans the chance to strike their best fighter pose and feel like they were part of the pre-fight spotlight.

Using PivotXP's Selfie Station, guests captured branded photos in a fast-moving, approachable format built for high-volume fan engagement — a fun, shareable moment for fans of all ages.

1,853

Photo Outputs

Selfie Station

Capture Format

UFC

UFC Champion

Powered by PivotXP's Premium Robot, guests stepped in front of a custom UFC backdrop, held the UFC championship belt, and posed as if they were standing inside the Octagon right in the heart of Washington, DC.

The robotic camera movement added energy and polish to the moment, transforming a simple pose into a dynamic, premium video experience. With the White House and Washington Monument setting the larger scene, the activation created a one-of-a-kind fan moment that felt both cinematic and uniquely tied to the event location.

1,579

Video Outputs

Premium Robot

Capture Format

Gallery

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